The role of market research information in corporate decision making
This paper aims at understanding the role of market research information in the corporate decision making process concerning marketing decisions (4Ps). Information is an asset and resource that is essential for decision-makers so that they can define the company’s short and long term goals, execute and evaluate them. The whole process can be supported by customized research and retail measurement results.
Volume (Year): 1 (2008)
Issue (Month): 11 (November)
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