IDEAS home Printed from
   My bibliography  Save this article



  • Hassan ABBAR

    (University Hassan I Settat, Morocco)


    (University Hassan I Settat, Morocco)


Among management activities, the strategic function retains increasingly attention of authors being interested in SME's (small and medium-sized enterprise) performance. Indeed, there are many authors who think that by following a strategy building formal process, SMEs can increase chances of success, while others consider that by trusting their manager’s intuition, SMEs can stimulate creativity and develop important competitive advantages at the same time. Further to these controversies, we aim through this communication to partake in this debate mattering to both researchers and managers by revising the relation between strategic planning and SMEs' economic performance. So as to handle this matter, we verify nearby 100 Moroccan SMEs, the degree of importance they grant to strategic planning. We also examine how SMEs strategic planning may or not be associated with their economic performance as measured by average variation sales over the last three years.

Suggested Citation

  • Hassan ABBAR & Salma ECHCHARQY, 2016. "THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’s PERFORMANCE," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 225-242, November.
  • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:2:p:225-242

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Peter F. Drucker, 1959. "Long-Range Planning--Challenge to Management Science," Management Science, INFORMS, vol. 5(3), pages 238-249, April.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Strategic planning; economic performance; strategic planning – economic performance model (SP-EPM); Moroccan SMEs;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xiv:y:2016:i:2:p:225-242. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.