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Considerations Regarding Behavior And Strategic Orientations Of Romanian Retailers During The Economic Crisis

Author

Listed:
  • Tudor NISTORESCU
  • Silvia PUIU

    (University of Craiova)

Abstract

The paper presents the results of an empirical research having as a goal the identification of Romanian retailers’ behavior during the crisis and the establishment of the strategic alternatives that could be followed in conditions of uncertainty regarding the future evolutions of this sector. The research has at its basis an investigation realized on a representative sample at a national level. Starting from a few hypotheses, we propose to find some correlations between phenomena, facts and indicators related to Romanian retail sector, the research leads to highlighting some strategic options regarding prices, costs, the assortment, financial sources, etc.

Suggested Citation

  • Tudor NISTORESCU & Silvia PUIU, 2011. "Considerations Regarding Behavior And Strategic Orientations Of Romanian Retailers During The Economic Crisis," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 183-194, November.
    • Handle: RePEc:aio:manmar:v:ix:y:2011:i:2:p:183-194
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    Citations

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    Cited by:

    1. Cristinel CONSTANTIN, 2012. "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 261-272, November.
    2. Irina ION, 2014. "Households’ Adjustment to the Economic Crisis and the Impact on the Retail Sector in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(2), pages 174-189, May.

    More about this item

    Keywords

    strategic options; retail; retailers’ behavior; assortment;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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