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Trademarks As Power Means In International Relations


  • Mihaela – Daciana Boloş

    (University Petru Maior Faculty Science and Letters Tîrgu-Mureş, Romania)


The paper studies the role of trademarks in the international system of power. Trademarks are an important asset to a company who struggles to develop and impose it on the market. States are not indifferent to these trends because they have certain benefits after a trademark. The connection is analyzed from the point of view of hard and soft power because a trademark for a state represents soft power or the power of an image and it tries to protect it by the means of hard power, meaning imposing legislation and restrictions to other states.

Suggested Citation

  • Mihaela – Daciana Boloş, 2010. "Trademarks As Power Means In International Relations," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 457-463, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2010:6::p:457-463

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    More about this item


    trademarks; states; soft power; hard power; international treaties;

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • F59 - International Economics - - International Relations, National Security, and International Political Economy - - - Other


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