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Providing Quality – A Key To Success

Author

Listed:
  • Oana Staiculescu

    (University of Craiova Faculty of Economics and Business Administration)

  • Angel-Cristian Staiculescu

    (University of Craiova Faculty of Theology, History and Educational Sciences)

Abstract

Providing a high quality products and services is a key to business success. That is because high quality promotes customer satisfaction and customer satisfaction has a direct link to business revenue. Clients want quality products and services in order to feel they are getting value for money, especially in these hard economic times. Although it is well known that advertising may win new customers, quality can be the reason to keep them. A good manager is aware that the costs of winning market share may be five times more than the related costs to manage a relationship with trade partners on an already existing market. The purpose of this paper is to present an overview about the necessity of promoting quality as a key to business success which can make the difference and positively influence revenues.

Suggested Citation

  • Oana Staiculescu & Angel-Cristian Staiculescu, 2012. "Providing Quality – A Key To Success," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(40), pages 220-225.
    • Handle: RePEc:aio:aucsse:v:2:y:2012:i:40:p:220-225
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    More about this item

    Keywords

    quality; providing quality; managerial accounting; quality cost; benefits;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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