IDEAS home Printed from
   My bibliography  Save this article

The Strategic Value Of The Internet Broadband Service And Its Impact On Rural Small Businesses: An Empirical Study


  • Assoc. Prof. Gheorghe Militaru PhD

    (Faculty of Entrepreneurship, Business Engineering and Management Bucharest, Romania)


This study investigates the strategic adoption of the Internet broadband and technology in locations with small density. The goal of this research is to supply some information necessary for take better decisions concerning the implementation of a project regarding the broadband Internet telecommunications services in Cluj district. The results show that: (1) almost 80% from interviewed people said that they use the Internet broadband services and only 8.4% of the questioned person said that they not use the Internet broadband services, approximately 11.1% of surveyed subjects have not responded to this question; (2) the Internet’s role in customer service leads to added value and increased loyalty of the customer, and (4) the most used Internet broadband services are Click Net (30.7%) offered by Romtelecom Telecommunications Company after the broadband services offered through the cable (12.4%) and the broadband services offered by UPC Telecommunications Company (11.1%)

Suggested Citation

  • Assoc. Prof. Gheorghe Militaru PhD, 2010. "The Strategic Value Of The Internet Broadband Service And Its Impact On Rural Small Businesses: An Empirical Study," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(38), pages 1-10, May.
  • Handle: RePEc:aio:aucsse:v:2:y:2010:i:10:p:498-507

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Sang Lee & Jinhan Kim & Yeonog Choi & Sang-Gun Lee, 2009. "Effects of IT knowledge and media selection on operational performance of small firms," Small Business Economics, Springer, vol. 32(3), pages 241-257, March.
    Full references (including those not matched with items on IDEAS)

    More about this item


    broadband services; marketing; Internet; networking; flexibility;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:2:y:2010:i:10:p:498-507. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Anca Bandoi). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.