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The Strategic Value Of The Internet Broadband Service And Its Impact On Rural Small Businesses: An Empirical Study

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  • Assoc. Prof. Gheorghe Militaru PhD

    (Faculty of Entrepreneurship, Business Engineering and Management Bucharest, Romania)

Abstract

This study investigates the strategic adoption of the Internet broadband and technology in locations with small density. The goal of this research is to supply some information necessary for take better decisions concerning the implementation of a project regarding the broadband Internet telecommunications services in Cluj district. The results show that: (1) almost 80% from interviewed people said that they use the Internet broadband services and only 8.4% of the questioned person said that they not use the Internet broadband services, approximately 11.1% of surveyed subjects have not responded to this question; (2) the Internet’s role in customer service leads to added value and increased loyalty of the customer, and (4) the most used Internet broadband services are Click Net (30.7%) offered by Romtelecom Telecommunications Company after the broadband services offered through the cable (12.4%) and the broadband services offered by UPC Telecommunications Company (11.1%)

Suggested Citation

  • Assoc. Prof. Gheorghe Militaru PhD, 2010. "The Strategic Value Of The Internet Broadband Service And Its Impact On Rural Small Businesses: An Empirical Study," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(38), pages 1-10, May.
  • Handle: RePEc:aio:aucsse:v:2:y:2010:i:10:p:498-507
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v2-056.pdf
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    References listed on IDEAS

    as
    1. Sang Lee & Jinhan Kim & Yeonog Choi & Sang-Gun Lee, 2009. "Effects of IT knowledge and media selection on operational performance of small firms," Small Business Economics, Springer, vol. 32(3), pages 241-257, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    broadband services; marketing; Internet; networking; flexibility;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment

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