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The Impact of Intellectual Worker Motivation on Perceived Innovation Value and Innovation Output: A Study of Guangdong Insurance Companies

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  • Zhang Hui

    (Asia Metropolitan University (AMU), Malaysia.)

Abstract

This study aims to explore the relationship between intellectual worker motivation, perceived innovation value, and innovation output in Guangdong insurance companies. The study distributed 300 questionnaires to 15 insurance companies in Guangdong province, and the data was analyzed using correlation and hierarchical regression analysis methods. The results showed that compensation incentives, benefits incentives, development incentives, and workplace incentives for intellectual workers have a significant positive effect on perceived innovation value. Workplace incentives were found to be the most effective incentive for improving perceived innovation value, while compensation incentives had the least impact. The study also found that different incentive measures have different effects on improving innovation output. Workplace incentives had the greatest impact, followed by benefits incentives, while development incentives and compensation incentives had a relatively low positive effect on innovation output. Therefore, strengthening incentive measures for intellectual workers in the management process can be significant for improving innovation output.

Suggested Citation

  • Zhang Hui, 2023. "The Impact of Intellectual Worker Motivation on Perceived Innovation Value and Innovation Output: A Study of Guangdong Insurance Companies," International Journal of Science and Business, IJSAB International, vol. 24(1), pages 54-65.
    • Handle: RePEc:aif:journl:v:24:y:2023:i:1:p:54-65
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    References listed on IDEAS

    as
    1. Peng Sun & Xiaode Zuo, 2023. "Navigating the Post-COVID Market: A Prospective Analysis of Foreign Trade in the Pearl River Delta, China," Journal of Scientific Reports, IJSAB International, vol. 5(1), pages 8-14.
    2. Peng Sun, 2022. "A Review of the Business Culture Differences between Canada and China," Journal of Scientific Reports, IJSAB International, vol. 4(1), pages 13-22.
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