Modern approaches to business scaling and entry into new technology markets

The article presents a comprehensive analysis of modern approaches to scaling the business of equipment manufacturers and entering new markets in the context of the global digital transformation of the economy. The study is based on the systematization of scientific publications devoted to the internationalization of industrial companies, platform3based interaction models, digitalization of trade, and organizational mechanisms of international expansion. The paper examines changes in the logic of scaling associated with the transition from linear export growth to network3 based coordination forms built on partner ecosystems and reproducible digital processes. Particular attention is paid to the role of digital services, interaction standardization, and distributed sales channels that reduce transaction costs and enable scaling without proportional growth of resources. Barriers to companies’ transition to export activity are analyzed and interpreted as a filtration mechanism selecting firms according to their level of organizational maturity and ability to coordinate international operations. The study demonstrates that sustainable international scaling emerges through the synchronization of digital capabilities, managerial structures, and partnership networks ensuring business adaptability across different institutional environments. Scaling is considered an integrative process in which technological, organizational, and network factors form a unified architecture of international growth for equipment manufacturers. The article will be useful for researchers in international business and the digital economy, as well as specialists in industrial management, strategic development, and international marketing of technological products.Â