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Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan


  • Conner, David S.
  • Campbell-Arvai, Victoria
  • Hamm, Michael W.


The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.

Suggested Citation

  • Conner, David S. & Campbell-Arvai, Victoria & Hamm, Michael W., 2008. "Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), July.
  • Handle: RePEc:ags:jlofdr:55972

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    Cited by:

    1. Krzysztof Saja, 2013. "The moral footprint of animal products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(2), pages 193-202, June.


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