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A Focus Group Study Of Factors Influencing Consumers' Potato Purchasing Decisions

Author

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  • Smith, Duane A.
  • Peavey, Stephanie R.

Abstract

This research reports the findings of focus group interviews which explored potato buying motives and preferences for russet, red skinned and round white potatoes among selected Northeastern consumers. The results indicate that the group members perceived all russets as "Idaho" potatoes, associated the red potatoes with gourmet meals, and viewed the round whites as generic potatoes, unsuitable for company meals. However, participants identified round whites as their personal favorite and as the kind they purchased most often.

Suggested Citation

  • Smith, Duane A. & Peavey, Stephanie R., 1990. "A Focus Group Study Of Factors Influencing Consumers' Potato Purchasing Decisions," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(2), pages 1-8, June.
  • Handle: RePEc:ags:jlofdr:26537
    DOI: 10.22004/ag.econ.26537
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    File URL: https://ageconsearch.umn.edu/record/26537/files/21020083.pdf
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    Cited by:

    1. Batie, Cicely M. & Dennis, Elliott J. & Lubben, Bradley D., 2020. "Do state-level agricultural promotion programs increase agricultural output? The case of the Livestock Friendly County designation program in Nebraska," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304399, Agricultural and Applied Economics Association.

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    Keywords

    Consumer/Household Economics;

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