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A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy


  • Wolf, Marianne McGarry
  • Bertolini, Paola
  • Shikama, Izumi
  • Berger, Alain


This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian consumer was least likely to be familiar with genetically modified food. They rated organic higher than the U.S. consumer and they appeared to understand the meaning of the term organic better than the U.S. consumers. The U.S. and Japanese consumers were more concerned with freshness and value while the Italian consumers were concerned about the environment and local food.

Suggested Citation

  • Wolf, Marianne McGarry & Bertolini, Paola & Shikama, Izumi & Berger, Alain, 2012. "A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(1), March.
  • Handle: RePEc:ags:jlofdr:139462

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    Cited by:

    1. Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016. "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 109-124.


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