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Demand for Milk Produced With and Without Recombinant Bovine Somatotropin

Author

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  • Misra, Sukant K.
  • Clem, Kyle D.

Abstract

This study focuses on the nature of Texas consumer perception and willingness to purchase milk produced using recombinant bovine somatotropin (rBST). Future, the possibility of market segmentation is analyzed by estimating the price sensitivity of consumer demand for conventionally produced milk versus rBST-produced milk. Results show that the price elasticities of demand for the two types of milk are different, indicating potential to develop niche markets for both rBST-produced and conventionally produced milk in Texas.

Suggested Citation

  • Misra, Sukant K. & Clem, Kyle D., 1998. "Demand for Milk Produced With and Without Recombinant Bovine Somatotropin," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 16(2).
  • Handle: RePEc:ags:jloagb:90440
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    File URL: http://purl.umn.edu/90440
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    Cited by:

    1. Kiesel Kristin & Villas-Boas Sofia B, 2007. "Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 5(1), pages 1-40, April.

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