Vertical Integration in Produce Markets: A Colorado Cooperativeâ€™s Strategic Response to Change
An evolving produce industry has placed vegetable growers in northern Colorado at a competitive disadvantage. The Colorado producersâ€™ strategic response is to form a value-added, cold storage processing cooperative in the hopes of establishing a better position for marketing their vegetables on a year-round basis. This case study discusses the results of both a market demand and processing feasibility study conducted for these vegetable growers.
Volume (Year): 23 (2005)
Issue (Month): 1 ()
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- Hine, Susan E. & Loureiro, Maria L. & Meyer, Susan E., 2001. "Marketing Colorado Potatoes As A Value-Added Product: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(03), November.
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