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Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process


  • Holcomb, Rodney B.
  • Kenkel, Philip L.


To generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to evaluate various processing opportunities is a considerable undertaking and may require the expertise of university personnel, economic development specialists, and possibly professional consultants. Using an Oklahoma new generation cooperative case study, this paper outlines a market assessment process for value-added ventures.

Suggested Citation

  • Holcomb, Rodney B. & Kenkel, Philip L., 2004. "Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 22(1).
  • Handle: RePEc:ags:jloagb:59607

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    Cited by:

    1. Carlberg, Jared G. & Ward, Clement E. & Holcomb, Rodney B., 2006. "Success Factors for New Generation Cooperatives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 9(01).


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