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Preparing For Success In The Agribusiness Market Place


  • Boehlje, Michael
  • Akridge, Jay T.
  • Kalaitzandonakes, Nicholas G.


With the dramatic changes occurring in the agricultural industries, it is critical to develop and maintain competencies that will enhance one's competitive position in this rapidly evolving market. The skills or capacities required to be successful are dynamic capabilities which embrace new ideas, change, innovation, analysis, integration, and teamwork-capabilities which may not be part of the experience base in the more traditional agriculture of the past.

Suggested Citation

  • Boehlje, Michael & Akridge, Jay T. & Kalaitzandonakes, Nicholas G., 2002. "Preparing For Success In The Agribusiness Market Place," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 20(1).
  • Handle: RePEc:ags:jloagb:14655

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    Cited by:

    1. Wysocki, Allen F. & Fairchild, Gary F. & Weldon, Richard N. & Biere, Arlo W. & Fulton, Joan R. & McIntosh, Christopher S., 2003. "Agricultural, Agribusiness, And International Marketing Courses In Undergraduate Curricula: Issues And Ideas," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 21(2).
    2. Ngore, Patrick Muthee, 2010. "Evaluation of Factors Influencing Value Addition by Butchery Agribusinesses in Igembe North District, Kenya," Research Theses 134498, Collaborative Masters Program in Agricultural and Applied Economics.


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