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An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms

Author

Listed:
  • Torres, Antonio, Jr.
  • Akridge, Jay T.
  • Gray, Allan W.
  • Boehlje, Michael
  • Widdows, Richard

Abstract

Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.

Suggested Citation

  • Torres, Antonio, Jr. & Akridge, Jay T. & Gray, Allan W. & Boehlje, Michael & Widdows, Richard, 2007. "An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(1), pages 1-25.
    • Handle: RePEc:ags:ifaamr:8169
    DOI: 10.22004/ag.econ.8169
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    Cited by:

    1. Heyder, Matthias & Theuvsen, Ludwig, 2008. "Legitimating Business Activities Using Corporate Social Responsibility: Is there a Need for CSR in Agribusiness?," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49851, European Association of Agricultural Economists.
    2. Antonio Martos-Pedrero & Francisco Joaquín Cortés-García & David Jiménez-Castillo, 2019. "The Relationship between Social Responsibility and Business Performance: An Analysis of the Agri-Food Sector of Southeast Spain," Sustainability, MDPI, vol. 11(22), pages 1-23, November.
    3. Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    4. repec:pcz:journl:v:6:y:2012:i:1:p:151-161 is not listed on IDEAS
    5. Heyder, M. & Theuvsen, L., 2009. "Corporate Social Responsibility in the Agribusiness: A Research Framework," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.

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    Keywords

    Agribusiness;

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