Understanding Variety in Landholders' Responses to Resource Policy
Governments are increasingly investing scarce economic resources to change landholdersâ€™ behaviour in order to improve the management of natural resources. Landholders can respond to a policy initiative in a variety of ways, and only some of these responses are likely to be consistent with the objective of the policy. Consequently, a key concern for government in improving natural resource management is understanding and managing variety in landholdersâ€™ responses to policies. Our aim in this paper is to explore the application of marketing theories to better understand how variety emerges in landholdersâ€™ responses to policy initiatives. In this paper, we draw on consumer behaviour theory and use diffusion theory to provide a theoretical framework for identifying the factors that lead to diversity in responses to policy initiatives. We apply this theory to the case of landholdersâ€™ responses to natural resource policies and draw conclusions for the design of policies.
When requesting a correction, please mention this item's handle: RePEc:ags:auagre:126104. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.