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How sustainability narratives shape consumer perception: a semantic study of chicken meat marketing

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  • Burkovska, Anna

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  • Burkovska, Anna, 2026. "How sustainability narratives shape consumer perception: a semantic study of chicken meat marketing," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 12(2), June.
    • Handle: RePEc:ags:areint:404284
    DOI: 10.22004/ag.econ.404284
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    References listed on IDEAS

    as
    1. Marina Tomić Maksan & Francesca Gerini & Nikica Šprem, 2025. "Investigating Consumer Attitudes About Game Meat: A Market Segmentation Approach," Sustainability, MDPI, vol. 17(7), pages 1-16, April.
    2. Giovanni Sogari & Giulia Andreani & Florine Livat & Md Mofakkarul Islam, 2025. "Understanding young consumers’ motivations for purchasing plant-based burgers: insights from the means-end chain theory," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 13(1), pages 1-31, December.
    3. Xin Zhang & Mengxi Gao & Bing He & Caleb Huanyong Chen & Letian Hu, 2025. "From Pen to Plate: How Handwritten Typeface and Narrative Perspective Shape Consumer Perceptions in Organic Food Consumption," Sustainability, MDPI, vol. 17(9), pages 1-22, April.
    4. Shebanina, Olena & Burkovska, Anna & Petrenko, Vadym & Burkovska, Alla, 2023. "Economic planning at agricultural enterprises: Ukrainian experience of increasing the availability of data in the context of food security," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 9(4), December.
    5. Irina-Adriana Chiurciu & Ionela Mițuko Vlad & Paula Stoicea & Iuliana Zaharia & Livia David & Elena Soare & Gina Fîntîneru & Marius Mihai Micu & Toma Adrian Dinu & Valentina Constanța Tudor & Dragoș I, 2024. "Romanian Meat Consumers’ Choices Favour Sustainability?," Sustainability, MDPI, vol. 16(24), pages 1-21, December.
    6. repec:ags:areint:342111 is not listed on IDEAS
    7. Ana Bárbara Traça & Susana Campos & Andreia Dionisio & Meirielly Jesus & Joana Santos & Fernando Mata, 2025. "Sustainability of Meat Value Chain: Bibliometric Review of Main Trends and Theoretical Connections," Sustainability, MDPI, vol. 17(5), pages 1-19, February.
    8. Guido Capanna Piscè & Luca Olivari & Giada Pierli & Federica Murmura, 2022. "The Value of Semantics in Food and Wine Labeling: Research on Italian Wine Consumers," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    Full references (including those not matched with items on IDEAS)

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