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Factors Affecting the Demand for Milk and Dairy Products in the Slovak Republic

Author

Listed:
  • Ľubica Kubicová
  • Kristína Predanocyová
  • Zdenka Kádeková

Abstract

Paper is aimed at dairy sector in the Slovak Republic with an emphasis on identifying the determinants causing low demand for milk and dairy products. The primary objective is to identify consumer behavior and the main factors affecting consumer choices in choosing milk and dairy products. The primary source of information is created by the results of consumer survey proving the consumption of milk and dairy products is widespread among consumers, with cheese and yoghurt as the most preferred ones. The results of the consumer survey were confronted with a survey aimed at identifying the views of producers and processors of milk and dairy products. We identified the main issues, particularly the low redemption price of milk, lack of milk consumption and the absence of sales support.

Suggested Citation

  • Ľubica Kubicová & Kristína Predanocyová & Zdenka Kádeková, 2019. "Factors Affecting the Demand for Milk and Dairy Products in the Slovak Republic," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 11(4), December.
    • Handle: RePEc:ags:aolpei:303923
    DOI: 10.22004/ag.econ.303923
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    References listed on IDEAS

    as
    1. Grażyna Śmigielska & Magdalena Stefańska, 2017. "Innovative Positioning as a Marketing Tool of Retailers on the Food Market," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 77-90.
    2. Vasylieva, Natalia, 2017. "Economic Aspects of Food Security in Ukrainian Meat and Milk Clusters," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 9(3), September.
    3. Sreten Ćuzović & Svetlana Sokolov Mladenović & Djordje Ćuzović, 2017. "The Impact of Retail Formats on the Development of Food Retailing," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 11-26.
    4. Špička, Jindřich, 2015. "The Efficiency Improvement of Central European Corporate Milk Processors in 2008 - 2013," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(4), pages 1-14, December.
    Full references (including those not matched with items on IDEAS)

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