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Theme Overview: Engaging Consumers in the Dynamic Local Foods Marketplace

Author

Listed:
  • Woods, Timothy
  • Thilmany, Dawn

Abstract

This second theme in the Choices local food series focuses on the challenges of maintaining consumer engagement. Articles in this theme address the different buying patterns at mature farmers' markets as well as the difficulties state branding programs and food retailers face in engaging consumers around complex value propositions. Theme articles highlight the importance of adapting messaging across local food outlets.

Suggested Citation

  • Woods, Timothy & Thilmany, Dawn, 2018. "Theme Overview: Engaging Consumers in the Dynamic Local Foods Marketplace," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 33(3), September.
    • Handle: RePEc:ags:aaeach:276738
    DOI: 10.22004/ag.econ.276738
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