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Relacao entre Emocao e Alimentacao de Consumidores Idosos

Author

Listed:
  • Mylena Neres Nunes

    (Federal Univesity of Mato Grosso do Sul)

  • Caroline Pauletto Spanhol-Finocchio

    (Federal Univesity of Mato Grosso do Sul)

  • Filipe Quevedo-Silva

    (Federal Univesity of Mato Grosso do Sul)

  • Dario de Oliveira Lima-Filho

    (Federal Univesity of Mato Grosso do Sul)

Abstract

Considerando o crescimento no numero de pessoas com 60 anos de idade ou mais, torna-se relevante conhecer o seu perfil e suas preferencias de consumo, uma vez que representam um importante segmento de mercado. Este estudo investigou as emocoes evocadas pelos idosos em resposta ao consumo de dois distintos tipos de alimento - churrasco e salada. Tambem se verificou o impacto das emocoes na avaliacao, recomendacao e intencao de recompra. Foi utilizado o modelo EsSence Profile composto por 39 atributos de emocao classificados em positivos, neutros e negativos. Foram entrevistados 103 idosos. Os resultados revelaram a predominancia de emocoes positivas, especialmente quando comparadas as negativas, nos dois tipos de alimento. Emocoes positivas como satisfeito, feliz, prazeroso e agradavel foram experienciadas com maior frequencia. Os resultados indicaram que as respostas emocionais foram altamente preditivas para a avaliacao, recomendacao e intencao de comer novamente os alimentos pesquisados.

Suggested Citation

  • Mylena Neres Nunes & Caroline Pauletto Spanhol-Finocchio & Filipe Quevedo-Silva & Dario de Oliveira Lima-Filho, 2018. "Relacao entre Emocao e Alimentacao de Consumidores Idosos," CBR - Consumer Behavior Review, Universidade Federal de Pernambuco (UFPE), vol. 2(2), pages 56-71, August.
    • Handle: RePEc:afy:journl:v:2:y:2018:i:2:p:56-71
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    More about this item

    Keywords

    Comportamento alimentar; Respostas Emocionais; Alimento; Equacao Estrutural; Modelagem.;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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