A Survey of Advertising and Market Structure
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- McCarthy, Ian M., 2016.
"Advertising intensity and welfare in an equilibrium search model,"
Elsevier, vol. 141(C), pages 20-26.
- Ian McCarthy, 2008. "Advertising Intensity and Welfare in an Equilibrium Search Model," Caepr Working Papers 2008-003, Center for Applied Economics and Policy Research, Economics Department, Indiana University Bloomington.
- Stone, Michael P. & Miceli, Thomas J., 2012. "Optimal attorney advertising," International Review of Law and Economics, Elsevier, vol. 32(3), pages 329-338.
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