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Exploring the Garment Fit paradigm from a Sustainability Perspective and its Meaning for First-Cycle and Second-Cycle Fashion Retailers

Author

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  • Tracy Cassidy

    (Department of Fashion & Textiles, School of Art & Design, University of Huddersfield, UK)

Abstract

Since the societal and industrial move away from tailored clothing to ready-made garments, it has been suggested that the need for an optimal sizing system has being a constant challenge for the mass-production fashion industry sector and for consumers to acquire well fitting garments Ashdown [1]. However, despite inconsistencies in garment sizing among retailers, which some say serves to confuse, and in some cases infuriate consumers Brown [2], and despite the current economic downturn, clothing remains a high priority for women. In theory, fit can also be considered a barrier to purchase decisions in the second-cycle retail sector though some vintage consumers are prepared to alter clothing or to pay to have it altered to fit Cassidy & Bennett [3].

Suggested Citation

  • Tracy Cassidy, 2017. "Exploring the Garment Fit paradigm from a Sustainability Perspective and its Meaning for First-Cycle and Second-Cycle Fashion Retailers," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 1(3), pages 59-71, November.
    • Handle: RePEc:adp:ctftte:v:1:y:2017:i:3:p:59-71
    DOI: 10.19080/CTFTTE.2017.01.55564
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