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Taxation of Online Services Offered Through Social Media Platforms: Legal Framework and Implementation Process

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  • Betül Açıkgöz

    (Bozok University)

Abstract

As digitization accelerates, the taxation of services offered through social media platforms is gaining importance. Online education, consultancy, and software development are now provided globally via digital platforms, fueling the digital economy. However, taxation of these services poses challenges due to differences from traditional business models. In Turkey, the Ministry of Treasury and Finance has introduced a 15% withholding tax on social media content creators and online service providers to ensure tax justice and curb the informal economy. This article will analyze the legal basis and implementation of this taxation system, effective from January 1st, 2022, through case studies.

Suggested Citation

  • Betül Açıkgöz, 2025. "Taxation of Online Services Offered Through Social Media Platforms: Legal Framework and Implementation Process," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., vol. 40(123), pages 132-165, April.
  • Handle: RePEc:acc:malfin:v:40:y:2025:i:123:p:132-165
    DOI: https://doi.org/10.33203/mfy.1570072
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    More about this item

    Keywords

    Digital platforms; Online services; Taxation; Gig economy;
    All these keywords.

    JEL classification:

    • K34 - Law and Economics - - Other Substantive Areas of Law - - - Tax Law
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation
    • H24 - Public Economics - - Taxation, Subsidies, and Revenue - - - Personal Income and Other Nonbusiness Taxes and Subsidies
    • H30 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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