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Skin Minimalism - What is the New Beauty Trend?

Author

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  • Joanna Igielska Kalwat

    (Faculty of Cosmetology, University of Education and Therapy, Poland)

Abstract

The assumptions of the “less is more†trend are becoming more attractive to more and more consumers. In the last few years, we can see the development of many new cosmetic companies. In social media, we are faced with many advertisements for more and more new products available on the market. Often it is under the influence of external stimuli that we buy new cosmetics, which very often end up on our shelves and then into the trash. The minimalism trend educates consumers to be prudent about excessive consumerism.

Suggested Citation

  • Joanna Igielska Kalwat, 2023. "Skin Minimalism - What is the New Beauty Trend?," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 52(5), pages 44051-44055, September.
    • Handle: RePEc:abf:journl:v:52:y:2023:i:5:p:44051-44055
    DOI: 10.26717/BJSTR.2023.52.008303
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