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Topical Management: Agenda Setting Strategy in Pakistani Political Talk-Shows

Author

Listed:
  • Saira Asghar khan

    (Lecturer,Department of English,Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.)

  • Saima Amin Qadir

    (Professor,Department of English,Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.)

Abstract

This study analyzes the agenda-setting done by anchors using topical management in the interactional aspect of the institutional speech event; the Political News Interview (henceforth Political talk-show). In the current scenario of 24/7 news, audiences turn to political talk-shows to understand the events of the day and judge the news. The discussion on topics in the political talk-shows is managed and developed by the anchor. This study carries out a discourse analysis of the recorded talk-shows for topical shifts and perspectival shifts to check if the topic is set and controlled by the anchor, by not allowing participants to bring any information to the discussion. The qualitative analysis of topical shifts reveals that the anchor keeps tight control over the topic set in the openings and using the technique of topical management the anchor keeps the agenda set through the development of perspectives and recycling of topics.

Suggested Citation

  • Saira Asghar khan & Saima Amin Qadir, 2019. "Topical Management: Agenda Setting Strategy in Pakistani Political Talk-Shows," Global Regional Review, Humanity Only, vol. 4(2), pages 290-300, June.
    • Handle: RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:290-300
    DOI: 10.31703/grr.2019(IV-II).31
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    More about this item

    Keywords

    Discourse Analysis; Discourse Access Profile; Topical management; Agenda Setting; Pakistani Political talk-shows; Topical shifts; Recycling of Topics;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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