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Content
2013, Volume 39, Issue 5
- 1-1 Self-Identity and Consumer Behavior
by Jennifer EscalasCurator - 1-1 Numerosity and Consumer Behavior
by Rashmi AdavalCurator - 1-1 Financial Insecurity and Deprivation
by Eileen FischerCurator - 1-1 Food Decision Making
by Lauren BlockCurator - 899-917 Taste Regimes and Market-Mediated Practice
by Zeynep Arsel & Jonathan Bean - 918-930 Goal Reversion in Consumer Choice
by Kurt A. Carlson & Margaret G. Meloy & Elizabeth G. Miller - 931-946 The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity
by Dengfeng Yan & Jaideep Sengupta - 947-960 The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
by Rajesh Bagchi & Amar Cheema - 961-976 More for the Many: The Influence of Entitativity on Charitable Giving
by Robert W. Smith & David Faro & Katherine A. Burson - 977-992 Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing
by Echo Wen Wan & Derek D. Rucker - 993-1009 Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation
by Jeff Galak & Justin Kruger & George Loewenstein - 1010-1033 When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities
by Tandy Chalmers Thomas & Linda L. Price & Hope Jensen Schau - 1034-1050 Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat
by Sara Loughran Dommer & Vanitha Swaminathan - 1051-1069 Purifying Practices: How Consumers Assemble Romantic Experiences of Nature
by Robin Canniford & Avi Shankar - 1070-1084 Commitment and Behavior Change: Evidence from the Field
by Katie Baca-Motes & Amber Brown & Ayelet Gneezy & Elizabeth A. Keenan & Leif D. Nelson - 1085-1099 Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means
by Jordan Etkin & Rebecca K. Ratner - 1100-1114 Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control
by Joseph P. Redden & Kelly L. Haws - 1115-1131 Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference
by Philip M. Fernbach & Steven A. Sloman & Robert St. Louis & Julia N. Shube
2012, Volume 39, Issue 4
- 663-687 Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
by Elif Izberk-Bilgin - 688-703 Is Planning Good for You? The Differential Impact of Planning on Self-Regulation
by Claudia Townsend & Wendy Liu - 704-719 Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal
by Katherine White & Jennifer J. Argo & Jaideep Sengupta - 720-735 Consumers' Trust in Feelings as Information
by Tamar Avnet & Michel Tuan Pham & Andrew T. Stephen - 736-750 The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability
by Myungwoo Nam & Jing Wang & Angela Y. Lee - 751-768 Choosing Here and Now versus There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences
by Joseph K. Goodman & Selin A. Malkoc - 769-783 A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference
by Robin J. Tanner & Ahreum Maeng - 784-799 Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
by Ravi Mehta & Rui (Juliet) Zhu & Amar Cheema - 800-814 The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses
by Abigail B. Sussman & Adam L. Alter - 815-830 Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption
by Soo Kim & Derek D. Rucker - 831-847 The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty
by Jin Sun & Hean Tat Keh & Angela Y. Lee - 848-866 Shining in the Center: Central Gaze Cascade Effect on Product Choice
by A. Selin Atalay & H. Onur Bodur & Dina Rasolofoarison - 867-880 Space, Time, and Intertemporal Preferences
by B. Kyu Kim & Gal Zauberman & James R. Bettman - 881-898 Access-Based Consumption: The Case of Car Sharing
by Fleura Bardhi & Giana M. Eckhardt
2012, Volume 39, Issue 3
- 1-1 Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities
by Mary Frances Luce & Ann McGill & Laura Peracchio - 445-460 The Presenter's Paradox
by Kimberlee Weaver & Stephen M. Garcia & Norbert Schwarz - 461-477 Feeling the Future: The Emotional Oracle Effect
by Michel Tuan Pham & Leonard Lee & Andrew T. Stephen - 478-492 The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction
by Christina I. Anthony & Elizabeth Cowley - 493-509 The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence
by Minjung Koo & Ayelet Fishbach - 510-529 Liquid Relationship to Possessions
by Fleura Bardhi & Giana M. Eckhardt & Eric J. Arnould - 530-544 Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation
by Jaehoon Lee & L. J. Shrum - 545-560 Financial Deprivation Prompts Consumers to Seek Scarce Goods
by Eesha Sharma & Adam L. Alter - 561-573 Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
by Cindy Chan & Jonah Berger & Leaf Van Boven - 574-584 An Arousal Regulation Explanation of Mood Effects on Consumer Choice
by Fabrizio Di Muro & Kyle B. Murray - 585-599 The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
by Jonathan Levav & Nicholas Reinholtz & Claire Lin - 600-614 Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
by Amy N. Dalton & Stephen A. Spiller - 615-628 The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision-Generated Threat
by Andrew E. Wilson & Peter R. Darke - 629-643 Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
by Paul Rozin & Julia M. Hormes & Myles S. Faith & Brian Wansink - 644-661 We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
by Aner Sela & S. Christian Wheeler & Gülen Sarial-Abi
2012, Volume 39, Issue 2
- 215-228 Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior
by Koert Van Ittersum & Brian Wansink - 229-247 How Economic Contractions and Expansions Affect Expenditure Patterns
by Wagner A. Kamakura & Rex Yuxing Du - 248-259 How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions
by Y. Charles Zhang & Norbert Schwarz - 260-292 A Goal-Based Model of Product Evaluation and Choice
by Stijn M. J. van Osselaer & Chris Janiszewski - 293-306 Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
by Jiewen Hong & Yacheng Sun - 307-323 When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
by Pankaj Aggarwal & Ann L. Mcgill - 324-340 Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty
by Manoj Thomas & Claire I. Tsai - 341-359 The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
by Cristel Antonia Russell & Sidney J. Levy - 360-370 Decision Quicksand: How Trivial Choices Suck Us In
by Aner Sela & Jonah Berger - 371-381 "I Don't" versus "I Can't": When Empowered Refusal Motivates Goal-Directed Behavior
by Vanessa M. Patrick & Henrik Hagtvedt - 382-398 Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
by Andrew D. Gershoff & Ran Kivetz & Anat Keinan - 399-414 When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
by Aaron R. Brough & Alexander Chernev - 415-428 Self-Affirmation through the Choice of Highly Aesthetic Products
by Claudia Townsend & Sanjay Sood - 429-443 How Happiness Affects Choice
by Cassie Mogilner & Jennifer Aaker & Sepandar D. Kamvar
2012, Volume 39, Issue 1
- 1-21 Overestimating Others' Willingness to Pay
by Shane Frederick - 22-38 Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
by Stacey R. Finkelstein & Ayelet Fishbach - 39-50 Nostalgia: The Gift That Keeps on Giving
by Xinyue Zhou & Tim Wildschut & Constantine Sedikides & Kan Shi & Cong Feng - 51-61 Enjoy! Hedonic Consumption and Compliance with Assertive Messages
by Ann Kronrod & Amir Grinstein & Luc Wathieu - 62-73 $29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
by Rajesh Bagchi & Derick F. Davis - 74-92 Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
by Michelle F. Weinberger & Melanie Wallendorf - 93-110 Effect of Regulatory Focus on Selective Information Processing
by Yeosun Yoon & Gülen Sarial-Abi & Zeynep Gürhan-Canli - 111-127 A Motivational Account of the Question-Behavior Effect
by Anneleen Van Kerckhove & Maggie Geuens & Iris Vermeir - 128-141 Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes
by Robyn A. LeBoeuf & Michael I. Norton - 142-156 Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude
by Andrew W. Perkins & Mark R. Forehand - 157-173 From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
by A. Peter McGraw & Janet A. Schwartz & Philip E. Tetlock - 174-184 A Stranger's Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time
by Brett A. S. Martin - 185-198 Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
by Ashwani Monga & Rajesh Bagchi - 199-214 Effects of Messiness on Preferences for Simplicity
by Jia (Elke) Liu & Dirk Smeesters & Debra Trampe
2012, Volume 38, Issue 6
- 981-987 In Defense of Bumbling
by Joseph W. Alba - 988-1003 The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
by Ryan S. Elder & Aradhna Krishna - 1004-1021 What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
by Xin Ge & Gerald Häubl & Terry Elrod - 1022-1029 A Mouth-Watering Prospect: Salivation to Material Reward
by David Gal - 1030-1046 Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social Influence
by Jia (Elke) Liu & Dirk Smeesters & Kathleen D. Vohs - 1047-1062 Super Size Me: Product Size as a Signal of Status
by David Dubois & Derek D. Rucker & Adam D. Galinsky - 1063-1075 From Physical Weight to Psychological Significance: The Contribution of Semantic Activations
by Meng Zhang & Xiuping Li - 1076-1092 The Dynamic Impact of Variety among Means on Motivation
by Jordan Etkin & Rebecca K. Ratner - 1093-1102 Are White Lies as Innocuous as We Think?
by Jennifer J. Argo & Baba Shiv - 1103-1115 Lenses of the Heart: How Actors' and Observers' Perspectives Influence Emotional Experiences
by Iris W. Hung & Anirban Mukhopadhyay - 1116-1128 The Lonely Consumer: Loner or Conformer?
by Jing Wang & Rui (Juliet) Zhu & Baba Shiv - 1129-1139 Do Payment Mechanisms Change the Way Consumers Perceive Products?
by Promothesh Chatterjee & Randall L. Rose - 1140-1154 Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
by Sarah G. Moore - 1155-1168 Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid
by Kelly D. Martin & Ronald Paul Hill
2012, Volume 38, Issue 5
- 775-790 The Beauty of Boundaries: When and Why We Seek Structure in Consumption
by Keisha M. Cutright - 791-795 The Influence of Bite Size on Quantity of Food Consumed: A Field Study
by Arul Mishra & Himanshu Mishra & Tamara M. Masters - 796-814 How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital
by Tuba Üstüner & Craig J. Thompson - 815-832 The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation
by Chen Wang & Anirban Mukhopadhyay - 833-845 Affective Influences on Evaluative Processing
by Paul M. Herr & Christine M. Page & Bruce E. Pfeiffer & Derick F. Davis - 846-859 When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
by Danit Ein-Gar & Baba Shiv & Zakary L. Tormala - 860-871 Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem
by Darren W. Dahl & Jennifer J. Argo & Andrea C. Morales - 872-885 The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
by Wendy Attaya Boland & Merrie Brucks & Jesper H. Nielsen - 886-908 Unpacking What a "Relationship" Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience
by Christopher P. Blocker & Mark B. Houston & Daniel J. Flint - 909-919 On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention
by Kenneth C. Herbst & Eli J. Finkel & David Allan & Gráinne M. Fitzsimons - 920-932 The Role of Bolstering and Counterarguing Mind-Sets in Persuasion
by Alison Jing Xu & Robert S. Wyer Jr. - 933-947 Extending Culturally Symbolic Brands: A Blessing or a Curse?
by Carlos J. Torelli & Rohini Ahluwalia - 948-963 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts
by Carlos J. Torelli & Alokparna Basu Monga & Andrew M. Kaikati - 964-980 Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer
by Edith Shalev & Vicki G. Morwitz
2011, Volume 38, Issue 4
- 595-610 Opportunity Cost Consideration
by Stephen A. Spiller - 611-621 The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities
by Stacy Wood & Melayne Morgan McInnes & David A. Norton - 622-631 Attaining Satisfaction
by Cecile K. Cho & Gita Venkataramani Johar - 632-649 Magical Thinking and Consumer Coping
by Yannik St. James & Jay M. Handelman & Shirley F. Taylor - 650-666 How Does Organizational Identification Form? A Consumer Behavior Perspective
by Melea Press & Eric J. Arnould - 667-680 When Imitation Doesn't Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry
by Katherine White & Jennifer J. Argo - 681-696 The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set
by Xiaojing Yang & Torsten Ringberg & Huifang Mao & Laura A. Peracchio - 697-711 Affect-Gating
by Dan King & Chris Janiszewski - 712-742 From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference
by Sara Kim & Aparna A. Labroo - 743-762 Living U.S. Capitalism: The Normalization of Credit/Debt
by Lisa Peñaloza & Michelle Barnhart - 763-773 Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products
by Keith Wilcox & Anne L. Roggeveen & Dhruv Grewal
2011, Volume 38, Issue 3
- 407-419 Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing
by Andrew D. Gershoff & Katherine A. Burson - 420-430 When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
by Pierre Chandon & Ronn J. Smith & Vicki G. Morwitz & Eric R. Spangenberg & David E. Sprott - 431-444 Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
by Margaret C. Campbell & Gina S. Mohr - 445-458 Grapes of Wrath: The Angry Effects of Self-Control
by David Gal & Wendy Liu - 459-473 Predicting Consumption Time: The Role of Event Valence and Unpacking
by Claire I. Tsai & Min Zhao - 474-489 The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
by Keri L. Kettle & Gerald Häubl - 490-504 Psychological Distance and the Dual Role of Price
by Torsten Bornemann & Christian Homburg - 505-524 Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption
by Karen Page Winterich & Kelly L. Haws - 525-534 The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences
by Min Zhao & Claire I. Tsai - 535-554 Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
by Ravi Mehta & Joandrea Hoegg & Amitav Chakravarti - 555-577 An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
by Kathryn R. Mercurio & Mark R. Forehand - 578-594 I Imagine, I Experience, I Like: The False Experience Effect
by Priyali Rajagopal & Nicole Votolato Montgomery
2011, Volume 38, Issue 2
- 215-228 Celebrity Contagion and the Value of Objects
by George E. Newman & Gil Diesendruck & Paul Bloom - 229-241 Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives
by Juliano Laran & Keith Wilcox - 242-259 Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers' Propensity to Transact with an Organization
by Wendy Liu & David Gal - 260-277 The Role of Relationship Norms in Responses to Service Failures
by Lisa C. Wan & Michael K. Hui & Robert S. Wyer Jr. - 278-299 Making Magic: Fetishes in Contemporary Consumption
by Karen V. Fernandez & John L. Lastovicka - 300-307 The Last Name Effect: How Last Name Influences Acquisition Timing
by Kurt A. Carlson & Jacqueline M. Conard - 308-322 How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
by Mario Pandelaere & Barbara Briers & Christophe Lembregts - 323-342 Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love
by John L. Lastovicka & Nancy J. Sirianni - 343-357 Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions
by Kyoungmi Lee & Hakkyun Kim & Kathleen D. Vohs - 358-375 The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products
by Theodore J. Noseworthy & June Cotte & Seung Hwan (Mark) Lee - 376-389 Effects of Construal Level on the Price-Quality Relationship
by Dengfeng Yan & Jaideep Sengupta - 390-405 The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption
by Caglar Irmak & Beth Vallen & Stefanie Rosen Robinson
2011, Volume 38, Issue 1
- 1-1 Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars
by Ann McGill & Laura Peracchio & Mary Frances Luce - 1-15 Intuitive Biases in Choice versus Estimation: Implications for the Wisdom of Crowds
by Joseph P. Simmons & Leif D. Nelson & Jeff Galak & Shane Frederick - 16-26 The Zero-Comparison Effect
by Mauricio M. Palmeira - 27-41 Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
by Nailya Ordabayeva & Pierre Chandon - 42-61 Marketplace Tensions in Extraordinary Experiences
by Gülnur Tumbat & Russell W. Belk - 62-77 When Your World Must Be Defended: Choosing Products to Justify the System
by Keisha M. Cutright & Eugenia C. Wu & Jillian C. Banfield & Aaron C. Kay & Gavan J. Fitzsimons - 78-93 Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation
by Ying Zhang & Jing Xu & Zixi Jiang & Szu-Chi Huang - 94-107 Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
by Sara Kim & Ann L. McGill - 108-125 A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
by Allison R. Johnson & Maggie Matear & Matthew Thomson - 126-139 How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices
by Manoj Thomas & Kalpesh Kaushik Desai & Satheeshkumar Seenivasan - 140-150 Safety First? The Role of Emotion in Safety Product Betrayal Aversion
by Andrew D. Gershoff & Jonathan J. Koehler - 151-163 Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
by Keith Wilcox & Thomas Kramer & Sankar Sen - 164-181 It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness
by Morgan K. Ward & Susan M. Broniarczyk - 182-198 On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption
by Daniel M. Bartels & Oleg Urminsky - 199-214 Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective
by Echo Wen Wan & Nidhi Agrawal
2011, Volume 37, Issue 6
- 921-934 Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior
by Kristina M. Durante & Vladas Griskevicius & Sarah E. Hill & Carin Perilloux & Norman P. Li - 935-950 Productivity Orientation and the Consumption of Collectable Experiences
by Anat Keinan & Ran Kivetz - 951-966 On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice
by Itamar Simonson & Aner Sela - 967-983 Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
by Juliano Laran & Chris Janiszewski - 984-998 The Envy Premium in Product Evaluation
by Niels Van de Ven & Marcel Zeelenberg & Rik Pieters - 999-1014 The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
by Juliano Laran & Amy N. Dalton & Eduardo B. Andrade - 1015-1029 Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others
by Derek D. Rucker & David Dubois & Adam D. Galinsky - 1030-1045 The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self
by Debra Trampe & Diederik A. Stapel & Frans W. Siero - 1046-1064 From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
by Iris W. Hung & Aparna A. Labroo - 1065-1078 The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions
by Simona Botti & Ann L. McGill - 1079-1094 Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
by Rebecca W. Hamilton & Rebecca K. Ratner & Debora V. Thompson - 1095-1112 Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
by Nİlüfer Z. Aydinoğlu & Aradhna Krishna
2011, Volume 37, Issue 5
- 723-736 Underpredicting Learning after Initial Experience with a Product
by Darron Billeter & Ajay Kalra & George Loewenstein - 737-760 Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject
by Emİnegül Karababa & Gülİz Ger - 761-774 Semantic Anchoring in Sequential Evaluations of Vices and Virtues
by Alexander Chernev - 775-790 The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
by Neeru Paharia & Anat Keinan & Jill Avery & Juliet B. Schor - 791-806 Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
by Zeynep Arsel & Craig J. Thompson - 807-821 No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
by Claire I. Tsai & Ann L. McGill - 822-835 Assimilation and Contrast in Price Evaluations
by Marcus Cunha Jr. & Jeffrey D. Shulman - 836-857 When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest
by Daylian M. Cain & George Loewenstein & Don A. Moore - 858-873 Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information
by Leslie K. John & Alessandro Acquisti & George Loewenstein - 874-887 The Impact of Sequential Data on Consumer Confidence in Relative Judgments
by Dipayan Biswas & Guangzhi Zhao & Donald R. Lehmann - 888-901 Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
by Rajesh Bagchi & Xingbo Li - 902-919 Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation
by Nicole L. Mead & Roy F. Baumeister & Tyler F. Stillman & Catherine D. Rawn & Kathleen D. Vohs
December 2010, Volume 37, Issue 4
- 555-569 Subtle Signals of Inconspicuous Consumption
by Jonah Berger & Morgan Ward - 570-583 Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit
by Julia Belyavsky Bayuk & Chris Janiszewski & Robyn A. Leboeuf - 584-598 Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
by Ab Litt & Zakary L. Tormala - 599-613 Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?
by Arun Lakshmanan & Charles D. Lindsey & H. Shanker Krishnan - 614-625 The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
by Melanie A. Dempsey & Andrew A. Mitchell - 626-640 Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives
by Michel Tuan Pham & Hannah H. Chang - 641-654 How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation
by Ying Zhang & Szu-Chi Huang - 655-669 Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
by Ji Kyung Park & Deborah Roedder John - 670-687 How Mainstream Consumers Think about Consumer Rights and Responsibilities
by Paul C. Henry - 688-697 Bridging Aficionados' Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience
by Kathryn A. Latour & Michael S. Latour - 698-711 Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
by Alexander Fedorikhin & Vanessa M. Patrick - 712-721 Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting
by Robin L. Soster & Ashwani Monga & William O. Bearden
October 2010, Volume 37, Issue 3
- 357-367 When Healthy Food Makes You Hungry
by Stacey R. Finkelstein & Ayelet Fishbach - 368-392 Narrative and Persuasion in Fashion Advertising
by Barbara J. Phillips & Edward F. McQuarrie - 393-408 Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
by Katherine E. Loveland & Dirk Smeesters & Naomi Mandel - 409-425 Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
by Benjamin Scheibehenne & Rainer Greifeneder & Peter M. Todd - 426-428 Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It?
by Alexander Chernev & Ulf Böckenholt & Joseph Goodman - 429-442 Motivational Compatibility and Choice Conflict
by Jonathan Levav & Ran Kivetz & Cecile K. Cho - 443-455 You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences
by Caglar Irmak & Beth Vallen & Sankar Sen - 456-472 Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
by Jiewen Hong & Angela Y. Lee - 473-489 Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
by Steven Sweldens & Stijn M. J. Van Osselaer & Chris Janiszewski