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Space, Time, and Intertemporal Preferences

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  • B. Kyu Kim
  • Gal Zauberman
  • James R. Bettman

Abstract

Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article demonstrates that spatial distance influences judgment of future time. Participants who consider a longer spatial distance judge the same future time to be longer than those considering a shorter distance. Intertemporal preferences, for which judgment of future delays is a critical factor, also shift with consideration of spatial distance: participants who consider a longer spatial distance also reveal a greater degree of impatience in intertemporal decisions as they perceive a longer delay to future rewards. The current findings support the importance of subjective judgment of future time in intertemporal preferences by introducing a factor that changes time perception without directly changing the value of outcomes.

Suggested Citation

  • B. Kyu Kim & Gal Zauberman & James R. Bettman, 2012. "Space, Time, and Intertemporal Preferences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 867-880.
    • Handle: RePEc:oup:jconrs:doi:10.1086/666464
    DOI: 10.1086/666464
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    Cited by:

    1. Viviana Ventre & Roberta Martino & Fabrizio Maturo, 2023. "Subjective perception of time and decision inconsistency in interval effect," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(5), pages 4855-4880, October.
    2. repec:cup:judgdm:v:14:y:2019:i:3:p:299-308 is not listed on IDEAS
    3. Gui, Dan-Yang & Liu, Shixiong & Dai, Yu & Liu, Ying & Wang, Xiaoli & Huang, Huiying, 2021. "Greater patience and monetary expenditure: How shopping with companions influences purchase decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Miao He & Guibing He & Jiaxin Chen & Yuan Wang, 2019. "Sense of control matters: A long spatial distance leads to a short-term investment preference," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(3), pages 299-308, May.
    5. Eroglu, Sevgin & Michel, Géraldine, 2018. "The dark side of place attachment: Why do customers avoid their treasured stores?," Journal of Business Research, Elsevier, vol. 85(C), pages 258-270.
    6. Donal Crilly, 2017. "Time and Space in Strategy Discourse: Implications for Intertemporal Choice," Strategic Management Journal, Wiley Blackwell, vol. 38(12), pages 2370-2389, December.
    7. Xun (Irene) Huang & Zhongqiang (Tak) Huang & Robert S. Wyer, 2016. "Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 372-387.

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