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Elsevier Business Horizons Contact information of
Elsevier: http://www.elsevier.com/locate/bushor
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1989, Volume 32, Issue 3
1989, Volume 32, Issue 2 2-2 From the editor.. by Bunke, Harvey C. [Downloadable! (restricted)]
3-13 Cross-cultural literacy and the pacific rim by West, Philip [Downloadable! (restricted)]
18-25 An economic profile of the Pacific Rim by Koch, James V. [Downloadable! (restricted)]
26-31 Wa, Guanxi, and Inhwa: Managerial principles in Japan, China, and Korea by Alston, Jon P. [Downloadable! (restricted)]
32-40 Public and private self in communicating with Japan by Barnlund, Dean C. [Downloadable! (restricted)]
41-47 Learning and working in Japan by White, Merry I. [Downloadable! (restricted)]
48-53 Technological creativity: Japan and the United States by Mansfield, Edwin [Downloadable! (restricted)]
54-57 China and the Pacific Rim--the cultural factor by Jinglun, Zhao [Downloadable! (restricted)]
58-64 Will China adopt western management practices? by Zhuang, Shirley C. & Whitehill, Arthur M. [Downloadable! (restricted)]
65-71 International joint ventures with Pacific Rim partners by Webster, D. Robert [Downloadable! (restricted)]
72-79 Recent tax reforms in the new industrial economies of East Asia and their implications by Asher, Mukul G. [Downloadable! (restricted)]
80-86 Caterpillar's ordeal: Foreign competition in capital goods by Eckley, Robert S. [Downloadable! (restricted)]
1989, Volume 32, Issue 1 2-6 The editor's chair whistle-blowing: Encourage it! by Near, Janet P. [Downloadable! (restricted)]
7-12 Canned adaptiveness: A new direction for modern salesmanship by Jolson, Marvin A. [Downloadable! (restricted)]
13-18 Service marketing: Image, branding, and competition by Onkvisit, Sak & Shaw, John J. [Downloadable! (restricted)]
19-25 Effective Communication with our Aging Population by Schewe, Charles D. [Downloadable! (restricted)]
26-28 Executive training at the Burr Hamilton Bank by Gray, Andrew [Downloadable! (restricted)]
29-33 Cross-cultural management: Transformations and adaptations by Knotts, Rose [Downloadable! (restricted)]
34-40 Euro-Consumers in 1992 by Vandermerwe, Sandra & L'Huillier, Marc-Andre [Downloadable! (restricted)]
41-43 CEOs: A handwriting analysis by Kurtz, David L. & Fleenor, Patrick & Boone, Louis E. & Rider, Virginia M. [Downloadable! (restricted)]
44-50 The impact of negative product news by Weinberger, Marc G. & Romeo, Jean B. [Downloadable! (restricted)]
51-53 Beating the midwinter Blahs by Waldo, Charles & Stone, Dennis [Downloadable! (restricted)]
54-58 Are incomes really declining? by Pfister, Richard L. [Downloadable! (restricted)]
59-65 Remedies for product counterfeiting by Bush, Ronald F. & Bloch, Peter H. & Dawson, Scott [Downloadable! (restricted)]
66-73 A different look at codes of ethics by Robin, Donald & Giallourakis, Michael & David, Fred R. & Moritz, Thomas E. [Downloadable! (restricted)]
74-77 The separation of ownership and responsibility in the modern corporation by Margotta, Donald G. [Downloadable! (restricted)]
78-84 Manufacturing flexibility in the CAM era by Gerwin, Donald [Downloadable! (restricted)]
85-86 Inside the firm: The inefficiencies of hierarchy : Harvey Leibenstein, Inside the Firm: The Inefficiencies of Hierarchy. Cambridge, Mass.: Harvard University Press, 1987. 268 pp. $25 by Kaish, Stanley [Downloadable! (restricted)]
86-87 Is there a moral obligation to save the family farm? : Gary Comstock, ed., Is There a Moral Obligation to Save the Family Farm? Ames, Iowa: Iowa State University Press, 1987. 736 + XXVII pp. $34.95 by Vogeler, Ingolf [Downloadable! (restricted)]
1988, Volume 31, Issue 6 3-5 Amongst the savages ... er, professionals by Miller, Lewis Jr. [Downloadable! (restricted)]
6-9 Women executives: Breaking down barriers? by Forbes, J. Benjamin & Piercy, James E. & Hayes, Thomas L. [Downloadable! (restricted)]
10-13 Equality for women? by Seymour, Daniel T. & Voss, Gisela C. [Downloadable! (restricted)]
14-19 Sexual harassment at work by Ford, Robert C. & McLaughlin, Frank S. [Downloadable! (restricted)]
20-25 The CEO and the external environment by Greenfeld, Sue & Winder, Robert C. & Williams, Gregory [Downloadable! (restricted)]
26-33 Political risk management: A portfolio planning model by Kennedy, Charles Jr. [Downloadable! (restricted)]
34-42 The litigation audit: Preventive legal maintenance for management by Silverstein, David [Downloadable! (restricted)]
43-46 A devil's advocate approach to technology by Foegen, J. H. [Downloadable! (restricted)]
47-50 The cash flow statement: The tip of an iceberg by Gup, Benton E. & Dugan, Michael T. [Downloadable! (restricted)]
51-56 Causes of new venture failure: 1960s vs. 1980s by Bruno, Albert V. & Leidecker, Joel K. [Downloadable! (restricted)]
57-59 The cultural integrator by Maddox, Robert C. & Short, Douglas [Downloadable! (restricted)]
60-64 Strategies for stimulating home-grown technology-based economic development by Udell, Gerald G. [Downloadable! (restricted)]
65-69 Ten ways for manufacturers to improve distribution management by Hardy, Kenneth G. & Magrath, Allan J. [Downloadable! (restricted)]
70-75 Application letters: A neglected area in the job search by Dulek, Ronald E. & Suchan, James A. [Downloadable! (restricted)]
83-84 The rise and fall of the great powers : Paul Kennedy, New York. Random House, 1987. 677 pp. $24.95 by Kennedy, Paul [Downloadable! (restricted)]
1988, Volume 31, Issue 5 2-12 Delegation 101: Lessons from the White House by Mayo, Edward J. & Jarvis, Lance P. [Downloadable! (restricted)]
13-19 Intuition: What separates executives from managers by Harper, Stephen C. [Downloadable! (restricted)]
20-24 CEOs: Early signs of a business career by Boone, Louis E. & Kurtz, David L. & Fleenor, C. Patrick [Downloadable! (restricted)]
25-28 The two best consultants in the world by Potter, Donald V. [Downloadable! (restricted)]
29-34 Service marketing lessons from the professionals by Gelb, Betsy D. & Smith, Samuel V. & Gelb, Gabriel M. [Downloadable! (restricted)]
35-43 The service-quality puzzle by Berry, Leonard L. & Parasuraman, A. & Zeithaml, Valarie A. [Downloadable! (restricted)]
44-54 Gaining strategic marketing advantage by Cravens, David W. [Downloadable! (restricted)]
55-63 Differentiation: Begin with the consumer by Fulmer, William E. & Goodwin, Jack [Downloadable! (restricted)]
64-72 Planning in a changing environment by McConkey, Dale D. [Downloadable! (restricted)]
73-77 The strange case of the female Ph.D. economists by Gibbons, Jean D. & Fielden, John S. & Fish, Mary [Downloadable! (restricted)]
78-84 The overseas assignment: A practical look by Mendenhall, Mark E. & Oddou, Gary [Downloadable! (restricted)]
85-86 Japan, disincorporated: The economic liberalization process : Leon Hollerman, Stanford, California: Hoover Institution Press. 1988, 185 pp, $21.95 by Lynn, Leonard H. [Downloadable! (restricted)]
1988, Volume 31, Issue 4 2-8 The Editor's chair Should we teach business ethics? by Bunke, Harvey C. [Downloadable! (restricted)]
9-15 Adding ethics to the business curriculum by Hosmer, LaRue Tone [Downloadable! (restricted)]
16-18 Employee fraud by Albrecht, W. Steve & Schmoldt, David W. [Downloadable! (restricted)]
19-28 A new way to combat product counterfeiting by Harvey, Michael [Downloadable! (restricted)]
29-37 Changes in managerial values, 1965-1986 by Lee, James A. [Downloadable! (restricted)]
38-42 CEOs: A group profile by Boone, Louis E. & Kurtz, David L. [Downloadable! (restricted)]
43-51 Now that the dust has settled: Learning from Japanese management by Harper, Stephen C. [Downloadable! (restricted)]
52-57 Frequent-Flier programs: Problems and pitfalls by Hu, Michael Y. & Toh, Rex S. & Strand, Stephen [Downloadable! (restricted)]
58-63 Will you return from your next business trip? by Beeman, Don R. & Sharkey, Thomas W. & Magill, Sharon L. [Downloadable! (restricted)]
64-68 Computer integrated manufacturing systems: Fact or fantasy by Weston, Frederick Jr. [Downloadable! (restricted)]
69-74 Growth industries: Here today, gone tomorrow by Starry, Claire & McGaughey, Nick [Downloadable! (restricted)]
75-81 Strategic supplier selection: Understanding long-term buyer relationships by Spekman, Robert E. [Downloadable! (restricted)]
1988, Volume 31, Issue 3 2-7 The American way of public policy by Hartley, Joseph R. [Downloadable! (restricted)]
8-11 The work ethic: Economics, not religion by Bernstein, Paul [Downloadable! (restricted)]
12-15 Nurturing executive intrapreneurship with a brain-skill management program by Agor, Weston H. [Downloadable! (restricted)]
16-21 Intrapreneurship and the reinvention of the corporation by Duncan, W. Jack & Ginter, Peter M. & Rucks, Andrew C. & Jacobs, T. Douglas [Downloadable! (restricted)]
22-28 Intelligence and management by Benfari, Robert C. & Wilkinson, Harry E. [Downloadable! (restricted)]
29-39 The rediscovery of the marketing concept by Webster, Frederick Jr. [Downloadable! (restricted)]
40-45 The marketing concept in perspective by McGee, Lynn W. & Spiro, Rosann L. [Downloadable! (restricted)]
46-53 Developing a marketing-oriented organization by Payne, Adrian F. [Downloadable! (restricted)]
54-63 Unraveling the mystique of export pricing by Cavusgil, S. Tamer [Downloadable! (restricted)]
64-72 Marketing barriers in international trade by Onkvisit, Sak & Shaw, John J. [Downloadable! (restricted)]
73-78 Information systems planning: Top management takes control by Lederer, Albert L. & Mendelow, Aubrey L. [Downloadable! (restricted)]
79-86 Management control in the financial-services industry by Middaugh, J. II [Downloadable! (restricted)]
1988, Volume 31, Issue 2 2-13 Deficits: Another look by Wilson, George W. [Downloadable! (restricted)]
14-22 Mandatory drug testing: managing the latest pandora's box by Muczyk, Jan P. & Heshizer, Brian P. [Downloadable! (restricted)]
23-27 Random drug testing in the workplace: Implications for human resource management by Rothman, Miriam [Downloadable! (restricted)]
28-35 Loyalty at work by Werther, William Jr. [Downloadable! (restricted)]
36-44 Corporate culture: Avoiding the elitist trap by Reimann, Bernard C. & Wiener, Yoash [Downloadable! (restricted)]
45-50 Unitary taxation: A search for fairness by Wasson, Hilda C. & Weigand, Robert E. [Downloadable! (restricted)]
51-57 Chaebol: The South Korean conglomerates by Sup Chang, Chan [Downloadable! (restricted)]
58-62 The continued expansion of the corporate public-affairs function by Marcus, Alfred A. & Kaufman, Allen M. [Downloadable! (restricted)]
63-69 Valuating common stock for minority stock and ESOPs in closely held corporations by Trieschmann, James S. & Leverett, E. J. & Shedd, Peter J. [Downloadable! (restricted)]
70-76 Who's running the store, anyway? Artificial intelligence!!! by Holloway, Clark & Hand, Herbert H. [Downloadable! (restricted)]
77-83 Fortune service and industrial 500 presidents: Priorities and perceptions by Elliott Carlisle, A. & Carter, Kent [Downloadable! (restricted)]
1988, Volume 31, Issue 1 2-6 The editor's chair The force of entrepreneurship by Bays, Karl D. [Downloadable! (restricted)]
7-10 Management teaching can still be fun by Clement, Ronald W. [Downloadable! (restricted)]
11-17 Privatization in America by Goodrich, Jonathan N. [Downloadable! (restricted)]
18-23 America's trade deficit: The human problems by Whitehill, Arthur M. [Downloadable! (restricted)]
24-33 The information vending machine by Gross, Andrew C. [Downloadable! (restricted)]
34-41 Global competitors: Some criteria for success by Bolt, James F. [Downloadable! (restricted)]
42-46 India: The long, slow road to liberalization by Stoever, William A. [Downloadable! (restricted)]
47-51 Effective packaging management by Hise, Richard T. & McNeal, James U. [Downloadable! (restricted)]
52-61 Japanese transplants: A new model for Detroit by Rehder, Robert R. [Downloadable! (restricted)]
62-65 The care and nurture of the company yuppie by Wiegand, Richard [Downloadable! (restricted)]
66-72 Escaping the black holes of cost accounting by Schmenner, Roger W. [Downloadable! (restricted)]
73-78 Private trucking: A dinosaur? by Johnson, James C. & Schneider, Kenneth C. [Downloadable! (restricted)]
85-87 The general: David Sarnoff and the rise of the communications industry by Bilby, Kenneth [Downloadable! (restricted)]
1987, Volume 30, Issue 6 2-13 Still a voice in the wind by Davidson, Lawrence S. [Downloadable! (restricted)]
14-19 GRAMPIES: A new breed of consumers comes of age by van der Merwe, Sandra [Downloadable! (restricted)]
20-26 Advertising in a new competitive environment: Persuading customers to buy by Henderson Blair, Margaret & Kuse, Allan R. & Furse, David H. & Stewart, David W. [Downloadable! (restricted)]
27-34 What ails our unions? by Imberman, Woodruff [Downloadable! (restricted)]
35-42 Strategic-skill pools and competitive advantage by Naugle, David G. & Davies, Garret A. [Downloadable! (restricted)]
43-49 Divestiture: Antidote to merger mania by Chastain, Clark E. [Downloadable! (restricted)]
50-58 Service marketing and franchising: A practical business marriage by Cross, James C. & Walker, Bruce J. [Downloadable! (restricted)]
59-67 The decline of U.S. manufacturers: Causes and remedies by McGarrah, Robert E. [Downloadable! (restricted)]
68-73 Confronting the software crisis by McFadden, Fred & Discenza, Richard [Downloadable! (restricted)]
74-82 Transborder data flows: Implications for multinational corporations by Chandran, Rajan & Phatak, Arvind & Sambharya, Rakesh [Downloadable! (restricted)]
83-84 Ideology and national competitiveness: An analysis of nine countries : George C. Lodge and Ezra Vogel (eds.), Boston: Harvard Business School Press. 1987, 350 pp by Hart, Jeffrey A. [Downloadable! (restricted)]
1987, Volume 30, Issue 5 3-12 The heartland from afar by Bunke, Harvey C. [Downloadable! (restricted)]
13-22 How to write a winning business plan by Schilit, W. Keith [Downloadable! (restricted)]
23-28 New selling methods are changing industrial sales management by Cardozo, Richard & Shipp, Shannon [Downloadable! (restricted)]
29-33 Avoiding the pitfalls in managing distribution channels by Magrath, Allan J. & Hardy, Kenneth G. [Downloadable! (restricted)]
34-42 Distributor contributions to partnerships with manufacturers by Narus, James A. & Anderson, James C. [Downloadable! (restricted)]
43-44 Branch management at the Burr Hamilton bank by Gray, Andrew [Downloadable! (restricted)]
45-50 Working partners: Career-committed mothers and their husbands by Baron, Alma S. [Downloadable! (restricted)]
51-53 Too much negative training by Foegen, J. H. [Downloadable! (restricted)]
54-57 Deep waders in muddy waters: Rescuing organizational decision makers by Dodd-McCue, Diane & Matejka, J. Kenneth & Ashworth, D. Neil [Downloadable! (restricted)]
58-65 What motivates employees? Workers and supervisors give different answers by Kovach, Kenneth A. [Downloadable! (restricted)]
66-73 Developing and managing a 20/80 program by Hise, Richard T. & Kratchman, Stanley H. [Downloadable! (restricted)]
81-82 How real is the federal deficit? : Robert Eisner, New York: Free Press, 1986. 240 + xvi pp. $17.95 by Nagatani, Keizo [Downloadable! (restricted)]
82-83 How the West Grew rich: The economic transformationn of the Industrial World : by Nathan Rosenberg and L. E. Birdzell, New York: Basic Books, 1986. 352 pp. $19.95 by Baker, Randall [Downloadable! (restricted)]
83-84 Thinking in time : by Richard Neustadt and Ernest May by Ferrell, Robert H. [Downloadable! (restricted)]
84-85 Industrial relations : edited by Clark Kerr and Paul D. Staudohar by Kerr, Clark & D. Staudohar, Paul [Downloadable! (restricted)]
85-86 The knowledge industry in the United States, 1960-1980 : by Michael R. Rubin and Mary T. Huber, with Elizabeth L. Taylor by R. Rubin, Michael & T. Huber, Mary [Downloadable! (restricted)]
1987, Volume 30, Issue 4 2-9 China in 2010: Strategic considerations by Battat, Joseph [Downloadable! (restricted)]
10-15 China's open-door policy and Sino-American trade by Ming-gan, Xie [Downloadable! (restricted)]
16-24 A yen for yuan: trading and investing in the China market by Grub, Phillip D. [Downloadable! (restricted)]
25-28 The China business puzzle by Myers, Howard [Downloadable! (restricted)]
29-37 The service industry in China--Problems and prospects by Ho, Suk-ching & Lo, Wing-chun [Downloadable! (restricted)]
38-44 The strategic challenge of the evolving global economy by Aggarwal, Raj [Downloadable! (restricted)]
45-50 Encouraging capital flows to developing countries by Fratianni, Michele [Downloadable! (restricted)]
51-55 When barriers are irrelevant or undefended: Non-bank banks cash in by May, Thornton [Downloadable! (restricted)]
56-60 Public sector marketing is different by Lamb, Charles Jr. [Downloadable! (restricted)]
61-68 Cooperative strategy in marketing by Nielsen, Richard P. [Downloadable! (restricted)]
69-75 Measuring the unmeasurable: Setting standards for management performance by Odiorne, George S. [Downloadable! (restricted)]
76-80 Corporations and entrepreneurs: Paradox and opportunity by Ross, Joel [Downloadable! (restricted)]
81-86 The gathering storm of comparable worth by Grider, Doug & Shurden, Mike [Downloadable! (restricted)]
1987, Volume 30, Issue 3 2-6 Riding on the bottom: Transportation in a debtor nation by Waters, L. L. [Downloadable! (restricted)]
7-12 Ten guidelines for effective negotiating by Byrnes, Joseph F. [Downloadable! (restricted)]
13-18 Strategic credibility can make a difference by Diffenbach, John & Higgins, Richard B. [Downloadable! (restricted)]
19-25 Planning and performance: A new look at an old question by Ramanujam, Vasudevan & Venkatraman, N. [Downloadable! (restricted)]
26-31 Corporate divestiture: Pruning for higher profits by Schmidt, Richard J. [Downloadable! (restricted)]
32-37 Computer information systems and strategic corporate planning by Mockler, Robert J. [Downloadable! (restricted)]
38-45 Marketing the premium product by Quelch, John A. [Downloadable! (restricted)]
46-52 Product quality and competitive strategy by Shetty, Y. K. [Downloadable! (restricted)]
53-61 Beyond EEO: Toward pluralism by Shipper, Frances C. & Shipper, Frank M. [Downloadable! (restricted)]
62-66 What is effective business writing? by Fielden, John S. & Dulek, Ronald E. [Downloadable! (restricted)]
67-75 The unglamorous game of managing maintenance by Hora, Michael E. [Downloadable! (restricted)]
76-81 How to obtain venture capital by Schilit, W. Keith [Downloadable! (restricted)]
82-83 The straw giant: Triumphs and failure, America's Armed Forces--A report from the field by Hill, John [Downloadable! (restricted)]
83-84 The economy of British America, 1607-1789 by G. Davies, K. [Downloadable! (restricted)]
84-85 Studies in state and local public finance by S. Rosen, Harvey [Downloadable! (restricted)]
85-86 Unequal colleagues: The entrance of women into the professions, 1890-1940 by Penina Migdal Glazer & Miriam Slater [Downloadable! (restricted)]
1987, Volume 30, Issue 2 2-6 A CEO looks at ethics by Loucks, Vernon Jr. [Downloadable! (restricted)]
7-15 In search of the moral manager by Carroll, Archie B. [Downloadable! (restricted)]
16-21 Business ethics bogeyman: the perpetual paradox by Litzinger, William D. & Schaefer, Thomas E. [Downloadable! (restricted)]
22-25 Doing good, doing better: Two views of social responsibility by Stroup, Margaret A. & Neubert, Ralph L. & Anderson, Jerry Jr. [Downloadable! (restricted)]
26-30 The use and abuse of corporate politics by Beeman, Don R. & Sharkey, Thomas W. [Downloadable! (restricted)]
31-38 Whose career is likely to plateau? by Slocum, John Jr. & Cron, William L. & Yows, Linda C. [Downloadable! (restricted)]
39-43 Reducing reluctance to transfer by Gelb, Betsy D. & Hyman, Michael R. [Downloadable! (restricted)]
44-49 Plant closings: is the american industrial relations system failing? by Kovach, Kenneth A. & Millspaugh, Peter E. [Downloadable! (restricted)]
50-58 Why firms fail by Bruno, Albert V. & Leidecker, Joel K. & Harder, Joseph W. [Downloadable! (restricted)]
59-67 Five flaws in evaluating capital expenditures by Middaugh, J. II & Cowen, Scott S. [Downloadable! (restricted)]
68-73 The boom in warehouse clubs by Kaikati, Jack G. [Downloadable! (restricted)]
74-78 Stress--making friends with the enemy by Eckles, Robert W. [Downloadable! (restricted)]
1987, Volume 30, Issue 1 2-2 From the editors .. by Hartley, Joseph R. & Weisstein, Judith J. [Downloadable! (restricted)]
3-11 Just what does the 1986 Tax Reform Act Reform? by Frumer, Samuel [Downloadable! (restricted)]
12-19 Recent changes in tax law and the uncertainties in capital budgeting decisions by Hoffman, Michael J. R. & Hartman, Bart P. [Downloadable! (restricted)]
20-24 Planning: The entrepreneurial ego at work by Osborne, Richard L. [Downloadable! (restricted)]
25-33 Focusing on the corporate future: Not a trivial pursuit by Keane, John G. [Downloadable! (restricted)]
34-39 Managing the evolution of the strategic planning process by Lenz, R. T. [Downloadable! (restricted)]
40-45 Planning for uncertainty by McConkey, Dale D. [Downloadable! (restricted)]
46-51 Revolution in the world of econometric business forecasting by Adams, F. Gerard [Downloadable! (restricted)]
52-60 Why not exploit dual marketing? by Quelch, John A. [Downloadable! (restricted)]
61-68 Segmenting a national account by Tutton, Merrill [Downloadable! (restricted)]
69-74 When west meets east: Cultural aspects of doing business in Asia by Reeder, John A. [Downloadable! (restricted)]
75-84 Business in space: The new frontier? by Goodrich, Jonathan N. & Kitmacher, Gary H. & Amtey, Sharad R. [Downloadable! (restricted)]
85-87 Management teaching isn't fun any more by Stoever, William A. [Downloadable! (restricted)]
1986, Volume 29, Issue 6 2-8 Capitalism's elusive constituency by Bernstein, Paul [Downloadable! (restricted)]
9-17 Liability insurance in perspective by Long, John D. [Downloadable! (restricted)]
18-21 Management's best interests in avoiding litigation by Taylor, Susan M. [Downloadable! (restricted)]
22-28 Holding accountants accountable: Why audits fail, how they can succeed by Muczyk, Jan P. & Smith, Ephraim P. & Davis, George [Downloadable! (restricted)]
29-33 Developing the executive resource by Johnson, Richard A. & Neelankavil, James P. & Jadhav, Arvind [Downloadable! (restricted)]
34-42 Limited Potential: human relations then and now by Agnew, Neil & Brown, John [Downloadable! (restricted)]
43-47 Relationship retailing: transforming customers into clients by Berry, Leonard L. & Gresham, Larry G. [Downloadable! (restricted)]
48-55 Evaluating new products: A system, not an act by Crawford, C. Merle [Downloadable! (restricted)]
56-62 Towards a typology of shoppers by Lesser, Jack A. & Hughes, Marie Adele [Downloadable! (restricted)]
63-68 Search for excellence, learn from Japan--Are these panaceas or problems? by Cosier, Richard A. & Dalton, Dan R. [Downloadable! (restricted)]
69-75 Standardization in international marketing: Is Ted Levitt in fact right? by Boddewyn, J. J. & Soehl, Robin & Picard, Jacques [Downloadable! (restricted)]
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