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Competitiveness and sales management: A marriage of strategies

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  • Olson, Eric M.
  • Cravens, David W.
  • Slater, Stanley F.

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  • Olson, Eric M. & Cravens, David W. & Slater, Stanley F., 2001. "Competitiveness and sales management: A marriage of strategies," Business Horizons, Elsevier, vol. 44(2), pages 25-30.
    • Handle: RePEc:eee:bushor:v:44:y:2001:i:2:p:25-30
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    References listed on IDEAS

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    1. Stanley F. Slater & Eric M. Olson, 2000. "Strategy type and performance: the influence of sales force management," Strategic Management Journal, Wiley Blackwell, vol. 21(8), pages 813-829, August.
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    Cited by:

    1. Wyatt A. Schrock & Douglas E. Hughes & Yanhui Zhao & Clay Voorhees & John R. Hollenbeck, 2021. "Self-oriented competitiveness in salespeople: sales management implications," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1201-1221, November.

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