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Priming Price: Prior Knowledge and Context Effects

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  1. Bartikowski, Boris & Richard, Marie-Odile & Gierl, Heribert, 2023. "Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index," Journal of Business Research, Elsevier, vol. 167(C).
  2. Wang, Shih-Ching & Lang, Mark, 2015. "The effects of special displays on shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 125-132.
  3. Moore, Don A., 1999. "Order Effects in Preference Judgments: Evidence for Context Dependence in the Generation of Preferences, ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 78(2), pages 146-165, May.
  4. Li, Hui & Xu, Yunjie & Huang, Lihua, 2021. "When less is more? The contingent effect of product supply limitation in the release of new electronic products," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  5. Sauer, Matthias, 2014. "Cue-recognition effects in the assessment of movie trailers," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 376-382.
  6. Ethan Pancer & Lindsay McShane & Theodore J. Noseworthy, 2017. "Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels," Journal of Business Ethics, Springer, vol. 143(1), pages 159-177, June.
  7. Cauberghe, Verolien & De Pelsmacker, Patrick & Janssens, Wim, 2010. "Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement," Journal of Business Research, Elsevier, vol. 63(9-10), pages 972-978, September.
  8. Lillian L. Cheng & Kent B. Monroe, 2013. "An appraisal of behavioral price research (part 1): price as a physical stimulus," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 103-129, September.
  9. Eun Lee & Chan Park, 2015. "Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?," Marketing Letters, Springer, vol. 26(4), pages 513-523, December.
  10. Béatrice Parguel & Florence Benoît-Moreau & Fabrice Larceneux, 2011. "How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication," Journal of Business Ethics, Springer, vol. 102(1), pages 15-28, August.
  11. Sujay Dutta & Abhijit Guha & Abhijit Biswas & Dhruv Grewal, 2019. "Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 417-437, May.
  12. Kim, Aekyoung, 2022. "The paradox in happiness sales: How can happiness primes backfire?," Journal of Business Research, Elsevier, vol. 146(C), pages 540-552.
  13. Mukherjee, Sudipta & Pandelaere, Mario, 2023. "The influence of self-decided prices on expected quality," Journal of Business Research, Elsevier, vol. 160(C).
  14. Angela Y. Lee, 2013. "A Closer look at reference price: A commentary," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 151-154, September.
  15. Köcher, Sören & Jugovac, Michael & Jannach, Dietmar & Holzmüller, Hartmut H., 2019. "New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations," Journal of Retailing, Elsevier, vol. 95(1), pages 24-41.
  16. Waymond Rodgers & Tam Nguyen, 2022. "Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways," Journal of Business Ethics, Springer, vol. 178(4), pages 1043-1061, July.
  17. Kim, Pielah & Vaidyanathan, Rajiv & Chang, Hua & Stoel, Leslie, 2018. "Using brand alliances with artists to expand retail brand personality," Journal of Business Research, Elsevier, vol. 85(C), pages 424-433.
  18. repec:dau:papers:123456789/4687 is not listed on IDEAS
  19. Brañas-Garza, Pablo & Ciacci, Riccardo & Ramírez, Ericka G. Rascón, 2022. "Anchors matter: Eliciting maternal expectations on educational outcomes," Journal of Economic Psychology, Elsevier, vol. 90(C).
  20. Marina Topalovska, 2008. "Assessment Of The Service Quality In Macedonia'S Banking Sector," Journal Articles, Center For Economic Analyses, pages 33-46, December.
  21. Murray, John & Elms, Jonathan & Teller, Christoph, 2017. "Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 147-156.
  22. Kirmani, Amna & Lee, Michelle P. & Yoon, Carolyn, 2004. "Procedural priming effects on spontaneous inference formation," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 859-875, December.
  23. Swetalina Das & Pranati Mishra, 2020. "Role Of Corporate Social Responsibility In Advertising," Information Management and Computer Science (IMCS), Zibeline International Publishing, vol. 3(1), pages 20-21, September.
  24. Finsterwalder, Jörg & Kuppelwieser, Volker G. & de Villiers, Matthew, 2012. "The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 589-595.
  25. Béatrice Parguel & Florence Benoît-Moreau, 2008. "Le rôle de la réputation sociétale de l'enseigne dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l'attribution," Post-Print halshs-00271737, HAL.
  26. P. De Pelsmacker & M. Geuens & P. Anckaert, 2002. "Media context and advertising effectiveness: The role of context appreciation and context-ad similarity," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/162, Ghent University, Faculty of Economics and Business Administration.
  27. Jack Walker, H. & Feild, Hubert S. & Giles, William F. & Bernerth, Jeremy B. & Short, Jeremy C., 2011. "So what do you think of the organization? A contextual priming explanation for recruitment Web site characteristics as antecedents of job seekers' organizational image perceptions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 114(2), pages 165-178, March.
  28. Pomering, Alan & Johnson, Lester W., 2009. "Constructing a corporate social responsibility reputation using corporate image advertising," Australasian marketing journal, Elsevier, vol. 17(2), pages 106-114.
  29. Deborah S. Levy & Catherine Frethey‐Bentham, 2010. "The effect of context and the level of decision maker training on the perception of a property's probable sale price," Journal of Property Research, Taylor & Francis Journals, vol. 27(3), pages 247-267, July.
  30. Lee, Seung Hwan (Mark), 2014. "The role of consumers' network positions on information-seeking behavior of experts and novices: A power perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2853-2859.
  31. S. Steenhaut & P. Van Kenhove, 2006. "The Emotional Experience of Guilt in Ethically Questionable Consumer Situations," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/381, Ghent University, Faculty of Economics and Business Administration.
  32. Kristensson, Per & Wästlund, Erik & Söderlund, Magnus, 2017. "Influencing consumers to choose environment friendly offerings: Evidence from field experiments," Journal of Business Research, Elsevier, vol. 76(C), pages 89-97.
  33. Huber, Odilo W., 2011. "Frequency of price increases and perceived inflation. An experimental investigation," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 651-661.
  34. Nima Y. Jalali & Purushottam Papatla, 2016. "The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction," Quantitative Marketing and Economics (QME), Springer, vol. 14(4), pages 353-384, December.
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