So what do you think of the organization? A contextual priming explanation for recruitment Web site characteristics as antecedents of job seekers' organizational image perceptions
AbstractAlthough job seekers' organizational image perceptions can influence attraction to recruiting organizations, little is known about how these perceptions are formed or modified. To address this research gap, the authors drew from research in social cognition theory and demonstrated that recruitment Web site characteristics influenced the development and modification of organizational image perceptions via a priming mechanism. Results of two studies showed that having technologically advanced Web site features and depicting racially diverse organizational members served as contextual primers and influenced participants' organizational image perceptions. Results also revealed that participants' familiarity with recruiting organizations moderated the effects of these Web site characteristics on several dimensions of organizational image such that effects were weaker for more familiar organizations. These findings suggest that organizations can manage job seekers' organizational image perceptions through strategic recruitment Web site design; however, such attempts may be tempered by job seekers' familiarity with the organization.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Organizational Behavior and Human Decision Processes.
Volume (Year): 114 (2011)
Issue (Month): 2 (March)
Contact details of provider:
Web page: http://www.elsevier.com/locate/obhdp
Organizational image Recruitment Web sites Priming;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
- Evans, Martin G., 1985. "A Monte Carlo study of the effects of correlated method variance in moderated multiple regression analysis," Organizational Behavior and Human Decision Processes, Elsevier, vol. 36(3), pages 305-323, December.
- Yi, Youjae, 1990. " The Effects of Contextual Priming in Print Advertisements," Journal of Consumer Research, University of Chicago Press, vol. 17(2), pages 215-22, September.
- Campbell, Margaret C & Keller, Kevin Lane, 2003. " Brand Familiarity and Advertising Repetition Effects," Journal of Consumer Research, University of Chicago Press, vol. 30(2), pages 292-304, September.
- Coupey, Eloise & Irwin, Julie R & Payne, John W, 1998. " Product Category Familiarity and Preference Construction," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 459-68, March.
- Johar, Gita V. & Sengupta, Jaideep & Aaker, Jennifer L., 2005. "Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing," Research Papers 1884r, Stanford University, Graduate School of Business.
- Myungwoo Nam & Brian Sternthal, 2008. "The Effects of a Different Category Context on Target Brand Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 35(4), pages 668-679, 08.
- Mandel, Naomi & Johnson, Eric J, 2002. " When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices," Journal of Consumer Research, University of Chicago Press, vol. 29(2), pages 235-45, September.
- Bettman, James R & Sujan, Mita, 1987. " Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers," Journal of Consumer Research, University of Chicago Press, vol. 14(2), pages 141-54, September.
- Highhouse, Scott & Thornbury, Erin E. & Little, Ian S., 2007. "Social-identity functions of attraction to organizations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 103(1), pages 134-146, May.
- Herr, Paul M, 1989. " Priming Price: Prior Knowledge and Context Effects," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 67-75, June.
- Cable, Daniel M. & Judge, Timothy A., 1996. "Person-Organization Fit, Job Choice Decisions, and Organizational Entry," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 294-311, September.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If references are entirely missing, you can add them using this form.