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Balanceakt Innovation: Erfolgsfaktoren im Innovationsmanagement kleiner und mittlerer Unternehmen

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  • Spielkamp, Alfred
  • Rammer, Christian

Abstract

Erfolgreiche Unternehmen steigern durch ein erkennbares Innovationsprofil die Alleinstellung und Unverwechselbarkeit am Markt. Dadurch erhöhen sie nicht nur ihren Bekanntheitsgrad und das Image, sondern können sich auch auf gesättigten Märkten behaupten und finden Zugang zu internationalen Handelsplätzen. Der "Balanceakt" für die Unternehmensführung gerade im Innovationsmanagement von kleinen und mittleren Unternehmen besteht darin, die langfristig wirkenden Entscheidungen zum Aufbau und zur Sicherung der technologischen Kompetenz sowie die damit unmittelbar verbundene Gestaltung innerbetrieblicher Strukturen und Abläufe mit den Anforderungen des operativen "Tagesgeschäfts" in Einklang zu bringen.

Suggested Citation

  • Spielkamp, Alfred & Rammer, Christian, 2006. "Balanceakt Innovation: Erfolgsfaktoren im Innovationsmanagement kleiner und mittlerer Unternehmen," ZEW Dokumentationen 06-04, ZEW - Leibniz Centre for European Economic Research.
    • Handle: RePEc:zbw:zewdok:0604
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    References listed on IDEAS

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    Cited by:

    1. Aschhoff, Birgit & Baier, Elisabeth & Crass, Dirk & Hud, Martin & Hünermund, Paul & Köhler, Christian & Peters, Bettina & Rammer, Christian & Schricke, Esther & Schubert, Torben & Schwiebacher, Franz, 2013. "Innovation in Germany - Results of the German CIS 2006 to 2010. Background report on the Innovation Surveys 2007, 2009 and 2011 of the Mannheim Innovation Panel," ZEW Dokumentationen 13-01, ZEW - Leibniz Centre for European Economic Research.
    2. Christoph Hinteregger & Susanne Durst & Serdal Temel & Rustem Baris Yesilay, 2019. "THE IMPACT OF OPENNESS ON INNOVATION IN SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-30, January.
    3. Tiwari, Rajnish & Buse, Stephan & Herstatt, Cornelius, 2007. "Innovation via global route: Proposing a reference model for chances and challenges of global innovation processes," Working Papers 49, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    4. Rammer, Christian & Spielkamp, Alfred, 2015. "Hidden Champions - Driven by Innovation: Empirische Befunde auf Basis des Mannheimer Innovationspanels," ZEW Dokumentationen 15-03, ZEW - Leibniz Centre for European Economic Research.
    5. Fliaster, Alexander & Golly, Tanja, 2014. "Innovation in small and medium-sized companies: Knowledge integration mechanisms and the role of top managers’ networks," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 25(2), pages 125-147.
    6. Maaß, Frank & Führmann, Bettina, 2012. "Innovationstätigkeit im Mittelstand: Messung und Bewertung," IfM-Materialien 212, Institut für Mittelstandsforschung (IfM) Bonn.
    7. Tobias Schmidt & Birgit Aschhoff, 2007. "Die Nutzung der Innovationsdaten des Mannheimer Innovationspanels für die Politikberatung," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 76(3), pages 17-28.
    8. Verworn, Birgit, 2007. "Auswirkungen des demografischen Wandels auf die Innovationsfähigkeit von KMU: Handlungsfelder für das Personalmanagement," Working Paper Series 1, Brandenburg University of Technology (BTU Cottbus), Chair of Organization, Human Resource & General Management.
    9. Behrens, Vanessa & Berger, Marius & Hud, Martin & Hünermund, Paul & Iferd, Younes & Peters, Bettina & Rammer, Christian & Schubert, Torben, 2017. "Innovation activities of firms in Germany - Results of the German CIS 2012 and 2014: Background report on the surveys of the Mannheim Innovation Panel Conducted in the Years 2013 to 2016," ZEW Dokumentationen 17-04, ZEW - Leibniz Centre for European Economic Research.
    10. Tiwari, Rajnish & Buse, Stephan, 2007. "Barriers to innovation in SMEs: Can the internationalization of R&D mitigate their effects?," Working Papers 50, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    11. Rosenfeld, Martin T. W. & Franz, Peter & Hornych, Christoph & Schwartz, Michael, 2008. "Neue Branchen an altindustriellen Standorten: Das Beispiel der Medienwirtschaft in der Stadt Halle (Saale). Gutachten im Auftrag der Landesmarketing Sachsen-Anhalt GmbH," IWH-Sonderhefte 2/2008, Halle Institute for Economic Research (IWH).

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