The effects of website provision on the demand for German women's magazines
Abstract
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women?s magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not significantly affect magazines? market shares. Magazines that launched a website face a significantly lower price elasticity of demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites are used to provide supplementary information and to advertise current print issues. --Download Info
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Paper provided by ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research in its series ZEW Discussion Papers with number 01-69.Length:
Date of creation: 2001
Date of revision:
Handle: RePEc:zbw:zewdip:5425
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Related research
Keywords: differentiated product demand models; magazines; instrumentalvariables estimation; panel data;Other versions of this item:
- Ulrich Kaiser, 2002. "The Effects of Website Provision on the Demand for German Women's Magazines," NBER Working Papers 8806, National Bureau of Economic Research, Inc.
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- C3 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Liang, Che-Yuan & Nordin, Mattias, 2012. "The Internet, News Consumption, and Political Attitudes," Working Paper Series, Center for Fiscal Studies 2012:10, Uppsala University, Department of Economics.
- Ralf Dewenter & Ulrich Kaiser, 2005. "Fusionen auf dem Printmedienmarkt aus wirtschaftspolitischer Sicht," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(3), pages 51-63.
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- Dongook Choi & Yeonbae Kim, 2010. "Effects of Piracy and Digital Rights Management on the Online Music Market in Korea," TEMEP Discussion Papers 201072, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Dec 2010.
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"Price structure in two-sided markets: Evidence from the magazine industry,"
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"Analysis of Product Efficiency in the Korean Automobile Market from a Consumer’s Perspective,"
Ratio Working Papers
95, The Ratio Institute.
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- Argentesi, Elena & Ivaldi, Marc, 2005. "Market Definition in Printed Media Industry: Theory and Practice," IDEI Working Papers 376, Institut d'Économie Industrielle (IDEI), Toulouse.
- Susanne Kremhelmer & Hans Zenger, 2004. "Advertising and the Media," Industrial Organization 0403003, EconWPA.
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