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Embedding Consumer Taste for Location into a Structural Model of Equilibrium Author info | Abstract | Publisher info | Download info | Related research | Statistics Franco Mariuzzo (Trinity College Dublin)
Patrick Paul Walsh (Trinity College Dublin)
Ciara Whelan (University College of Dublin)
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Given that brands (products) are location specific in terms of coverage of retail stores, we allow consumers to have preferences over location and products to carry distribution costs, alongside preferences and costs over other observable and unobservable product characteristics. We embed these considerations into Berry, Levinsohn and Pakes (1995) to jointly estimate demand and cost parameters for brands (products) in Retail Carbonated Soft Drinks. Allowing for location has a very significant impact on estimated primitives and the predictive power of the structural model. As a counterfactual exercise we show the effects on welfare of an equilibrium that results from a change in the distribution of consumer taste for location.
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Paper provided by School Of Economics, University College Dublin in its series Working Papers with number
200503.
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Length: 49 pages
Date of creation: 15 Feb 2005Date of revision:
Handle: RePEc:ucn:wpaper:200503Contact details of provider: Postal: UCD, Belfield, Dublin 4 Phone: +353-1-7067777 Fax: +353-1-283 0068 Web page: http://www.ucd.ie/economics More information through EDIRC
For technical questions regarding this item, or to correct its listing, contact: (Stefanie Feicke).
Keywords: Consumer taste for location distributions ; differentiated products ; discrete choice ; aggregation ; structural model and retail carbonated soft drinks. ; Other versions of this item:
Find related papers by JEL classification: L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment
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references Cited by : (explanations , Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.)
Patrick Paul Walsh & Franco Mariuzzo & Ciara Whelan, 2005.
"Merger Control in Differentiated Product ,"
Trinity Economics Papers
tep10, Trinity College Dublin, Department of Economics.
[Downloadable!]
Other versions: Franco Mariuzzo & Patrick Paul Walsh & Ciara Whelan, 2005.
"Merger Control in Differentiated Product Industries ,"
Working Papers
200508, School Of Economics, University College Dublin.
[Downloadable!]
Franco Mariuzzo & Patrick Paul Walsh & Ciara Whelan, 2004.
"EU Merger Control in Differentiated Product Industries ,"
CESifo Working Paper Series
CESifo Working Paper No. , CESifo Group Munich.
[Downloadable!]
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