IDEAS home Printed from https://ideas.repec.org/p/zbw/itse16/148681.html
   My bibliography  Save this paper

Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data

Author

Listed:
  • Koguchi, Teppei
  • Jitsuzumi, Toshiya
  • Kasuga, Norihiro
  • Nakamura, Akihiro
  • Shishikura, Manabu

Abstract

In this research, we performed AHP analysis on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use. The analysis results revealed differences in consumer sentiment and emotion during the following instances, despite their commonality in dealing with a personal information leak: a data leak while using online search services, while using a typical video streaming service such as YouTube, and while using a pornographic video service. Specifically, the user had relatively greater anger toward the business for data leaks encountered while using a typical video streaming service, and relatively greater self-shame for data leaks encountered while using pornographic video services.

Suggested Citation

  • Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2016. "Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data," 27th European Regional ITS Conference, Cambridge (UK) 2016 148681, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse16:148681
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/148681/1/Koguchi-et-al.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    2. Teppei KOGUCHI & Toshiya JITSUZUMI, 2015. "Economic Value of Location-based Big Data: Estimating the Size of Japan's B2B Market," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(97), pages 59-74, 1st quart.
    3. Jitsuzumi, Toshiya & Koguchi, Teppei, 2013. "The value of personal information in the e-commerce market," 24th European Regional ITS Conference, Florence 2013 88452, International Telecommunications Society (ITS).
    4. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2015. "Analysis of the economic value of leaks of personal data," 2015 Regional ITS Conference, Los Angeles 2015 146340, International Telecommunications Society (ITS).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Koguchi, Teppei & Jitsuzumi, Toshiya, 2018. "Analysis of People's Willingness to Use Personalization Services in Times of Disaster," 29th European Regional ITS Conference, Trento 2018 184952, International Telecommunications Society (ITS).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2015. "Analysis of the economic value of leaks of personal data," 2015 Regional ITS Conference, Los Angeles 2015 146340, International Telecommunications Society (ITS).
    2. Koguchi, Teppei & Jitsuzumi, Toshiya, 2018. "Analysis of People's Willingness to Use Personalization Services in Times of Disaster," 29th European Regional ITS Conference, Trento 2018 184952, International Telecommunications Society (ITS).
    3. J. K. Pappalardo, 2022. "Economics of Consumer Protection: Contributions and Challenges in Estimating Consumer Injury and Evaluating Consumer Protection Policy," Journal of Consumer Policy, Springer, vol. 45(2), pages 201-238, June.
    4. Luigi Zingales, 2022. "Regulating big tech," BIS Working Papers 1063, Bank for International Settlements.
    5. Yanwen Wang & Chunhua Wu & Ting Zhu, 2019. "Mobile Hailing Technology and Taxi Driving Behaviors," Marketing Science, INFORMS, vol. 38(5), pages 734-755, September.
    6. Jacopo Arpetti & Antonio Iovanella, 2019. "Towards more effective consumer steering via network analysis," Papers 1903.11469, arXiv.org, revised Nov 2019.
    7. Ronen Gradwohl, 2018. "Privacy in implementation," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 50(3), pages 547-580, March.
    8. Kuerbis, Brenden & Mueller, Milton, 2023. "Exploring the role of data enclosure in the digital political economy," Telecommunications Policy, Elsevier, vol. 47(8).
    9. John M. Abowd & Ian M. Schmutte & William Sexton & Lars Vilhuber, 2019. "Suboptimal Provision of Privacy and Statistical Accuracy When They are Public Goods," Papers 1906.09353, arXiv.org.
    10. Sharma, Priyanka & Wagman, Liad, 2020. "Advertising and Voter Data in Asymmetric Political Contests," Information Economics and Policy, Elsevier, vol. 52(C).
    11. Anna Fielder & Riina Vuorikari & Nuria Rodriguez-Priego & Yves Punie, 2016. "Background Review for Developing the Digital Competence Framework for Consumers: A snapshot of hot-button issues and recent literature," JRC Research Reports JRC103332, Joint Research Centre.
    12. Dengler, Sebastian & Prüfer, Jens, 2021. "Consumers' privacy choices in the era of big data," Games and Economic Behavior, Elsevier, vol. 130(C), pages 499-520.
    13. Long Chen & Yadong Huang & Shumiao Ouyang & Wei Xiong, 2021. "The Data Privacy Paradox and Digital Demand," Working Papers 2021-47, Princeton University. Economics Department..
    14. Omid Rafieian & Hema Yoganarasimhan, 2021. "Targeting and Privacy in Mobile Advertising," Marketing Science, INFORMS, vol. 40(2), pages 193-218, March.
    15. Gemmo, Irina & Browne, Mark J. & Gründl, Helmut, 2017. "Transparency aversion and insurance market equilibria," ICIR Working Paper Series 25/17, Goethe University Frankfurt, International Center for Insurance Regulation (ICIR).
    16. Daron Acemoglu & Ali Makhdoumi & Azarakhsh Malekian & Asu Ozdaglar, 2022. "Too Much Data: Prices and Inefficiencies in Data Markets," American Economic Journal: Microeconomics, American Economic Association, vol. 14(4), pages 218-256, November.
    17. Alireza Fallah & Michael I. Jordan & Ali Makhdoumi & Azarakhsh Malekian, 2024. "The Limits of Price Discrimination Under Privacy Constraints," Papers 2402.08223, arXiv.org, revised Feb 2024.
    18. Mert Demirer & Diego Jimenez-Hernandez & Dean Li & Sida Peng, 2024. "Data, Privacy Laws and Firm Production: Evidence from the GDPR," Working Paper Series WP 2024-02, Federal Reserve Bank of Chicago.
    19. Matveenko, Andrei & Starkov, Egor, 2023. "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," Journal of Economic Behavior & Organization, Elsevier, vol. 213(C), pages 172-192.
    20. Chen, Yongmin, 2020. "Improving market performance in the digital economy," China Economic Review, Elsevier, vol. 62(C).

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itse16:148681. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itseurope.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.