The value of personal information in the e-commerce market
AbstractThe purpose of the analysis is to clarify the effect of personal information on switching costs in the internet shopping market. In order to shop on internet shopping sites, users must register with the site and provide information. In addition, many internet shopping sites provide the user's viewing and buying histories on the site. If a user changes to another internet shopping site, the personal information that has been registered and stored on his or her previously used site is not transferred to the new site, so the user must re-register his or her personal information. In this analysis, we empirically demonstrate the extent to which registered information, viewing histories, and buying histories drive up switching costs. This analysis revealed that when users change internet shopping sites, purchase histories or registered personal information represent switching costs of the same magnitude as traditional switching costs, such as brand attachment of familiarity with the site. --
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by International Telecommunications Society (ITS) in its series 24th European Regional ITS Conference, Florence 2013 with number 88452.
Date of creation: 2013
Date of revision:
Contact details of provider:
Web page: http://www.itseurope.org/
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.