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Mobile Communications Industry Scenarios and Strategic Implications for Network Equipment Vendors

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  • Enqvist, Hannu
  • Casey, Thomas

Abstract

Mobile infrastructure markets have changed dramatically during the past years. The industry is experiencing a shift from traditional large-scale, hardware-driven system roll-outs to software and services -driven business models. Also, the telecommunications and internet worlds are colliding in both mobile infrastructure and services domains requiring established network equipment vendors and mobile operators to transform and adapt to the new business environment. This paper utilizes Schoemaker's scenario planning process to reveal critical uncertain elements shaping the future of the industry. Four possible scenarios representing different value systems between industry's key stakeholders are created. After this, five strategic options with differing risk and cost factors for established network equipment vendors are discussed in order to aid firm's strategic planning process.

Suggested Citation

  • Enqvist, Hannu & Casey, Thomas, 2010. "Mobile Communications Industry Scenarios and Strategic Implications for Network Equipment Vendors," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation 10, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse10:10
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    References listed on IDEAS

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    1. Li, Feng & Whalley, Jason, 0. "Deconstruction of the telecommunications industry: from value chains to value networks," Telecommunications Policy, Elsevier, vol. 26(9-10), pages 451-472, October.
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    Cited by:

    1. Markendahl, Jan & Andersson, Per & Mattsson, Lars-Gunnar, 2011. "Can mobile eco-systems for technical innovations be standardized? The case of mobile wallets and contactless communication," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52216, International Telecommunications Society (ITS).
    2. Zhang, Nan & Hämmäinen, Heikki & Levä, Tapio, 2012. "Future scenarios of commercial internet content delivery," 23rd European Regional ITS Conference, Vienna 2012 60386, International Telecommunications Society (ITS).

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