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Cooperative service provisioning with OTT players: An explorative analysis of telecommunication business models

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  • Limbach, Felix

Abstract

The contribution of this paper is manifold. First, it provides a cooperation taxonomy for partnerships between telecommunication operators and Over-The-Top service providers. Second, it explores the impact of cooperative service provisioning on the telecommunication operator's business model. As a result of a literature review seven types of service cooperation are identified. A business model ontology is used to assess value creation activities, customer relations and financial aspects for three generic value creation patterns. Results indicate that cooperation facilitates innovation, quality, service differentiation and tailored customer services.

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  • Limbach, Felix, 2014. "Cooperative service provisioning with OTT players: An explorative analysis of telecommunication business models," 25th European Regional ITS Conference, Brussels 2014 101388, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse14:101388
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    References listed on IDEAS

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    1. Aidi, Laili & Markendahl, Jan & Tollmar, Konrad & Blennerud, Greger, 2012. "Competing or aligning? Assessment for Telecom operator's strategy to address OTT TV," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72504, International Telecommunications Society (ITS).
    2. Yasushi Masuda & Seungjin Whang, 2006. "On the Optimality of Fixed-up-to Tariff for Telecommunications Service," Information Systems Research, INFORMS, vol. 17(3), pages 247-253, September.
    3. Gerard George & Adam J. Bock, 2011. "The Business Model in Practice and its Implications for Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 35(1), pages 83-111, January.
    4. Li, Feng & Whalley, Jason, 0. "Deconstruction of the telecommunications industry: from value chains to value networks," Telecommunications Policy, Elsevier, vol. 26(9-10), pages 451-472, October.
    5. Grove, Nico & Baumann, Oliver, 2012. "Complexity in the telecommunications industry: When integrating infrastructure and services backfires," Telecommunications Policy, Elsevier, vol. 36(1), pages 40-50.
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    1. Gerpott, Torsten J. & Meinert, Phil, 2016. "The impact of mobile Internet usage on mobile voice calling behavior: A two-level analysis of residential mobile communications customers in Germany," Telecommunications Policy, Elsevier, vol. 40(1), pages 62-76.
    2. Park, Sungwook & Kwon, Youngsun, 2019. "Research on the Relationship between the Growth of OTT Service Market and the Change in the Structure of the Pay-TV Market," 30th European Regional ITS Conference, Helsinki 2019 205203, International Telecommunications Society (ITS).
    3. Shin, Jungwoo & Park, Yuri & Lee, Daeho, 2016. "Strategic management of over-the-top services: Focusing on Korean consumer adoption behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 329-337.

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