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Zukunft der Innenstädte? - Auswirkungen zunehmender Online-Käufe auf den stationären Einzelhandel und die Innenstädte

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  • Gruninger-Hermann, Christian

Abstract

Demographischer Wandel, Innovationen innerhalb der Informations- und Kommunikationstechnologie und die Digitalisierung ändern das Kaufverhalten der Konsumenten zunehmend. Innerhalb der letzten zwei Jahrzehnte ist der E-Commerce in Deutschland ständig gewachsen und hat sich die Struktur des stationären Handels stark verändert. In der Folge nimmt die Versorgungsfunktion des stationären Handels in den Städten ab und macht diese zusehends weniger attraktiv. In einigen Regionen Deutschlands, vor allem in ländlichen Gegenden und in der Umgebung von Großstädten, leiden Kleinstädte unter diesen strukturellen Veränderungen der Handelslandschaft. Immer häufiger wird in der Öffentlichkeit die Frage nach der Verödung der (Innen-)Städte gestellt. Mit diesem Arbeitspapier wird eine breite Informationsgrundlage geschaffen, die Motive für den Innenstadtbesuch bzw. für den Kauf in Geschäftsstätten des stationären Einzelhandels, das gegenwärtige Online-Kaufverhalten, Prognosen zur zukünftigen Entwicklung des E-Commerce und schließlich Handlungshinweise, wie auf diese grundlegenden Änderungen reagiert werden kann, umfasst. Die Handlungshinweise richten sich an Unternehmen des Einzelhandels, ihre Verbände und Interessengemeinschaften, ebenso wie an Kammern, Immobilienbesitzer und an die öffentliche Verwaltung.

Suggested Citation

  • Gruninger-Hermann, Christian, 2017. "Zukunft der Innenstädte? - Auswirkungen zunehmender Online-Käufe auf den stationären Einzelhandel und die Innenstädte," EconStor Preprints 157259, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:157259
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    References listed on IDEAS

    as
    1. Commons, John R., 1931. "Institutional Economics," History of Economic Thought Articles, McMaster University Archive for the History of Economic Thought, vol. 21, pages 648-657.
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    More about this item

    Keywords

    future development of German E-Commerce; online-sales; development of German cities and their stakeholders; strategies for German retail companies;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • R23 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Regional Migration; Regional Labor Markets; Population
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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