Does Food Safety Information Affect Consumers' Decision to Purchase Mean and Poultry? Evidence from U.S. Household Level Data
AbstractMany factors influence consumer purchasing habits, including food safety information. Concerns about food safety can be influenced by both idiosyncratic experiences and general media information. This study focuses on the reaction of consumers to changes in the amount of beef, pork, and poultry food safety information available in the media. A multinomial logit model is estimated to assess the probability that heterogeneous households avoid making purchases in response to changes in food safety information. Results of the model suggest that certain households respond to changes in the level of information available by choosing to avoid purchasing meat or poultry.
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Bibliographic InfoPaper provided by School of Economic Sciences, Washington State University in its series Working Papers with number 2009-11.
Length: 31 pages
Date of creation: May 2009
Date of revision:
food safety; multinomial logit; consumer demand; meat and poultry;
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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