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The Limited Gains From Complex Tariffs

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  • Miravete, Eugenio

Abstract

This paper uses an equilibrium model of multipart nonlinear pricing to determine the magnitude of foregone profits due to the implementation of simple tariff options. I then use the available information from a cross-section of independent cellular telephone markets to study how these foregone profits vary with markets' observable characteristics. Results show that commercialization costs effectively limit the number of tariff options offered to consumers. The evidence presented in this paper suggests that firms should only offer a few tariff options if their commercialization and product development costs are non-negligible. More importantly this evidence favors the use of two-part tariffs and other simple pricing strategies in theoretical modeling in order to overcome the analytical difficulties of the existing general models of nonlinear pricing and thus responds to the many open questions in the area of nonlinear pricing.

Suggested Citation

  • Miravete, Eugenio, 2007. "The Limited Gains From Complex Tariffs," Working Paper Series 19071, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    • Handle: RePEc:vuw:vuwcsr:19071
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    File URL: https://ir.wgtn.ac.nz/handle/123456789/19071
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    1. Meghan R. Busse, 2000. "Multimarket Contact and Price Coordination in the Cellular Telephone Industry," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 9(3), pages 287-320, June.
    2. Eugenio J. Miravete, 2002. "Estimating Demand for Local Telephone Service with Asymmetric Information and Optional Calling Plans," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 69(4), pages 943-971.
    3. Eugenio J. Miravete, 2009. "Competing with Menus of Tariff Options," Journal of the European Economic Association, MIT Press, vol. 7(1), pages 188-205, March.
    4. Katja Seim & V. Brian Viard, 2011. "The Effect of Market Structure on Cellular Technology Adoption and Pricing," American Economic Journal: Microeconomics, American Economic Association, vol. 3(2), pages 221-251, May.
    5. Sridhar Narayanan & Pradeep Chintagunta & Eugenio Miravete, 2007. "The role of self selection, usage uncertainty and learning in the demand for local telephone service," Quantitative Marketing and Economics (QME), Springer, vol. 5(1), pages 1-34, March.
    6. Guesnerie, Roger & Laffont, Jean-Jacques, 1984. "A complete solution to a class of principal-agent problems with an application to the control of a self-managed firm," Journal of Public Economics, Elsevier, vol. 25(3), pages 329-369, December.
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