Product Differentiation and Firm Size Distribution - An Application to Carbonated Soft Drinks
AbstractUsing brand level retail data, the firm size distribution in Carbonated Soft Drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity in the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market shares) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.
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Bibliographic InfoPaper provided by School Of Economics, University College Dublin in its series Working Papers with number 200113.
Length: 30 pages
Date of creation: 24 Jun 2001
Date of revision:
Firm Size Distribution; Product Differentiation; Carbonated Soft Drinks;
Other versions of this item:
- Patrick Paul Walsh & Ciara Whelan, 2002. "Product differentiation and firm size distribution: an application to carbonated soft drinks," LSE Research Online Documents on Economics 6745, London School of Economics and Political Science, LSE Library.
- Patrick Paul Walsh & Ciara Whelan, 2002. "Product Differentiation and Firm Size Distribution: An Application to Carbonated Soft Drinks," STICERD - Economics of Industry Papers 31, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE.
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- D40 - Microeconomics - - Market Structure and Pricing - - - General
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