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A new era in retail : Private-label production by national-brand manufacturers and premium-quality private labels

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  • Ter Braak, A.M.

    (Tilburg University, School of Economics and Management)

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  • Ter Braak, A.M., 2012. "A new era in retail : Private-label production by national-brand manufacturers and premium-quality private labels," Other publications TiSEM ca6b716b-bcd3-4a09-aa00-d, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:ca6b716b-bcd3-4a09-aa00-df2280687d3a
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    References listed on IDEAS

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    1. Dekimpe, Marnik G. & Gielens, Katrijn & Raju, Jagmohan & Thomas, Jacquelyn S., 2011. "Strategic Assortment Decisions in Information-Intensive and Turbulent Environments," Journal of Retailing, Elsevier, vol. 87(S1), pages 17-28.
    2. Anne T. Coughlan & Greg Shaffer, 2009. "—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment," Marketing Science, INFORMS, vol. 28(3), pages 580-588, 05-06.
    3. Bart J. Bronnenberg & Luc Wathieu, 1996. "Asymmetric Promotion Effects and Brand Positioning," Marketing Science, INFORMS, vol. 15(4), pages 379-394.
    4. Anthony J. Dukes & Tansev Geylani & Kannan Srinivasan, 2009. "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, INFORMS, vol. 28(2), pages 309-319, 03-04.
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