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The power of projection for powerless and powerful people

Author

Listed:
  • Claudia Toma
  • Vincent Yzerbyt
  • Olivier Corneille
  • Stéphanie Demoulin

Abstract

Previous research suggests competing hypotheses regarding the effect of power on social projection. The current research proposes that this effect depends on the characteristics to be projected, namely warmth and competence. In four studies, participants first rated themselves on a list of traits/preferences, they then performed a power manipulation task, and, finally, they rated a target person on the same list. Studies 1 and 2 found that high-power participants projected less than low-power participants on characteristics related to warmth. Studies 3 and 4 revealed an interaction between power and dimensions of judgment such that low-power participants projected less than high-power participants on competence whereas the reverse was found on warmth. The underlying cognitive and motivational mechanisms are discussed.

Suggested Citation

  • Claudia Toma & Vincent Yzerbyt & Olivier Corneille & Stéphanie Demoulin, 2015. "The power of projection for powerless and powerful people," Working Papers CEB 15-028, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:sol:wpaper:2013/206198
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    References listed on IDEAS

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    1. Griffin, Joan M. & Fuhrer, Rebecca & Stansfeld, Stephen A. & Marmot, Michael, 2002. "The importance of low control at work and home on depression and anxiety: do these effects vary by gender and social class?," Social Science & Medicine, Elsevier, vol. 54(5), pages 783-798, March.
    2. David Dubois & Derek D. Rucker & Adam D. Galinsky, 2011. "Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others," Post-Print hal-00621230, HAL.
    3. Derek D. Rucker & David Dubois & Adam D. Galinsky, 2011. "Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(6), pages 1015-1029.
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    More about this item

    Keywords

    interpersonal projection; power; social distance; warmth; competence;
    All these keywords.

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