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Dynamic Scenarios of Trust Establishment in the Public Cloud Service Market

Author

Listed:
  • Soyoung Kim

    (Technology Opportunity Research Team, Korea Institute of Science and Technology Information)

  • Junseok Hwang

    (TEMEP, College of Engineering, Seoul National University)

  • Jorn Altmann

    (TEMEP, College of Engineering, Seoul National University)

Abstract

The adoption of the public cloud by firms and individuals has been slowed because of the lack of trust. This research seeks the rules of trust establishment between the public cloud providers and users through signaling game theory, analyses dynamic scenarios in which the pervasive distrust arises, and suggests policy guidelines. The theoretical analysis results suggest that the most critical task is to make a pool of trustworthy public cloud service providers to establish an efficient market. The results also show that prudent policy design is desirable. Specific case studies and simulations will be conducted as further studies.

Suggested Citation

  • Soyoung Kim & Junseok Hwang & Jorn Altmann, 2012. "Dynamic Scenarios of Trust Establishment in the Public Cloud Service Market," TEMEP Discussion Papers 201298, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jun 2012.
    • Handle: RePEc:snv:dp2009:201298
    as

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    File URL: http://temep-repec.my-groups.de/DP-98.pdf
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    References listed on IDEAS

    as
    1. Junseok Hwang & So Young Kim & Hak-Jin Kim & Jihyoun Park, 2011. "An Optimal Trust Management Method To Protect Privacy And Strengthen Objectivity In Utility Computing Services," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 10(02), pages 287-308.
    2. Adolfo López-Paredes & Marta Posada & Cesáreo Hernández & Javier Pajares, 2008. "Agent-Based Experimental Economics in Signaling Games," Lecture Notes in Economics and Mathematical Systems, in: Klaus Schredelseker & Florian Hauser (ed.), Complexity and Artificial Markets, chapter 10, pages 121-129, Springer.
    3. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Public Cloud Computing; Trust; Signaling; Equilibrium; Dynamic.;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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