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Exploring Behavioural Biases among Indian Investors: A Qualitative Inquiry

Author

Listed:
  • SATISH KUMAR

    (Malaviya National Institute of Technology Jaipur)

  • Nisha Goyal

    (Jain Univeristy Bangluru)

Abstract

Psychological factors influence individual investors? investment decision making, but few studies have used qualitative methods to understand these factors. The present study interviews experienced financial advisors and brokers working with individual investors. For the data analysis, a thematic content analysis approach with open coding was used. The findings of this study indicate that investors have numerous opinions and tendencies (categorized into cognitive errors, emotional biases and social interactions) that affect their investment decisions. This study suggests that an understanding of individual investors? behavioural biases can provide financial planners and advisers with additional knowledge to help their clients in making better financial decisions that potentially lead to improved investment results.

Suggested Citation

  • SATISH KUMAR & Nisha Goyal, 2019. "Exploring Behavioural Biases among Indian Investors: A Qualitative Inquiry," Proceedings of International Academic Conferences 9010790, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:9010790
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    References listed on IDEAS

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    More about this item

    Keywords

    Psychological biases; investment decisions; individual investors; financial advisors; qualitative thematic content analysis;
    All these keywords.

    JEL classification:

    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)

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