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Food Norms and Preferences in Schools: is there Pluralistic Ignorance?

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  • albani, viviana
  • bardsley, nicholas
  • garcia-gallego, aurora
  • georgantzis, nikos
  • nocella, giuseppe

Abstract

We use behavioural games to identify preferences, beliefs about others’ preferences, and higher-order beliefs, amongst adolescents at a UK comprehensive school. Pupils systematically under-rate the attractiveness of ‘healthy’, and over-rate that of ‘unhealthy’, foods. The bias is consistently in the direction of higher-order beliefs. Pluralistic ignorance would explain much of the results and seems clearly instantiated in one case.

Suggested Citation

  • albani, viviana & bardsley, nicholas & garcia-gallego, aurora & georgantzis, nikos & nocella, giuseppe, 2018. "Food Norms and Preferences in Schools: is there Pluralistic Ignorance?," MPRA Paper 88208, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:88208
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    References listed on IDEAS

    as
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    4. Stead, Martine & McDermott, Laura & MacKintosh, Anne Marie & Adamson, Ashley, 2011. "Why healthy eating is bad for young people's health: Identity, belonging and food," Social Science & Medicine, Elsevier, vol. 72(7), pages 1131-1139, April.
    5. Stephen V. Burks & Erin L. Krupka, 2012. "A Multimethod Approach to Identifying Norms and Normative Expectations Within a Corporate Hierarchy: Evidence from the Financial Services Industry," Management Science, INFORMS, vol. 58(1), pages 203-217, January.
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    More about this item

    Keywords

    social norms; behavioural games; childrens’ diets; experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • Z1 - Other Special Topics - - Cultural Economics

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