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Horizontal versus Vertical Electronic Business-to-Business Marketplaces

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  • Henseler, Marco

Abstract

This paper analyzes the behavior of horizontal B2B marketplaces along the supply chain in case a vertical intermediary tries to enter by attracting industry-specific buy-side and sell-side firms. It will be shown that an entrant can only integrate all firms along the vertical production chain in case the industry is strong buy-side dominated. For the remaining scenarios we will determine different levels of integration for buy-side and sell-side dominated branches, in which firms from upper stages will stay at the incumbent. Moreover, we will show that horizontal marketplaces for MRO and other simple goods will be driven out of the market in any case.

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File URL: http://mpra.ub.uni-muenchen.de/40853/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 40853.

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Date of creation: 06 Jul 2006
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Handle: RePEc:pra:mprapa:40853

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Keywords: intermediation; matching; two-sided markets;

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References

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  1. BELLEFLAMME, Paul & TOULEMONDE, Eric, 2004. "B2B marketplaces : Emergence and entry," CORE Discussion Papers, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE) 2004078, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  2. Caillaud, Bernard & Jullien, Bruno, 2003. " Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 309-28, Summer.
  3. Chrysovalantou Milliou & Emmanuel Petrakis, 2004. "Business-to-business electronic marketplaces: Joining a public or creating a private," International Journal of Finance & Economics, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 9(2), pages 99-112.
  4. Caillaud, Bernard & Jullien, Bruno, 2001. "Competing cybermediaries," European Economic Review, Elsevier, Elsevier, vol. 45(4-6), pages 797-808, May.
  5. David Lucking-Reiley & Daniel F. Spulber, 2000. "Business-to-Business Electronic Commerce," Vanderbilt University Department of Economics Working Papers, Vanderbilt University Department of Economics 0016, Vanderbilt University Department of Economics.
  6. Kai Suelzle, 2004. "Duopolistic Competition between Independent and Collaborative Business-to-Business Marketplaces," Econometric Society 2004 Australasian Meetings, Econometric Society 191, Econometric Society.
  7. Roson Roberto, 2005. "Two-Sided Markets: A Tentative Survey," Review of Network Economics, De Gruyter, De Gruyter, vol. 4(2), pages 1-19, June.
  8. Jean-Charles Rochet & Jean Triole, 2002. "Platform Competition in Two Sided Markets," FMG Discussion Papers, Financial Markets Group dp409, Financial Markets Group.
  9. GABSZEWICZ, Jean & WAUTHY, Xavier, 2004. "Two-sided markets and price competition with multi-homing," CORE Discussion Papers, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE) 2004030, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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