Does the television program connectedness explain the television viewership patterns in Pakistani housewives?
AbstractMedia always helps to reveal the real face of the societies while it is also a source of entertainment besides portraying the various societal allegories to illuminate the various issues of various societies. This research aims at interrogating the viewership pattern of housewives while gauging and identifying the existence of any sort of relationship between the viewership and the connectedness of individuals (Housewives) with the TV programs. In order to interrogate the outlined relationship, the frequency of viewership was questioned and level of connectedness with the programs was analyzed. Story, Cast, Acting of soap opera, Allegory (i.e. Dramas that are based on Serious/ Social Issues), escape factor, fashion factor, imitation factor, talk shows and reality shows were used as the proxies for program connectedness while stories and acting of soap opera, fashion factor and the morning talk shows are found to be the most preferred among the respondents/ housewives. The frequency of program viewership and the duration of television viewership were found to have significant relationship with all those various outlined proxies of program connectedness which has the huskier preference level.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 35685.
Date of creation: 2012
Date of revision:
Connectedness; Television viewership patterns; Housewives; Soup Operas;
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- A1 - General Economics and Teaching - - General Economics
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-01-10 (All new papers)
- NEP-CUL-2012-01-10 (Cultural Economics)
- NEP-CWA-2012-01-10 (Central & Western Asia)
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- Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Satire in Talk Shows: Pakistan’s media pungent approach," MPRA Paper 40380, University Library of Munich, Germany.
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